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How SEO & Content Marketing Work Together
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Content marketing and SEO are often seen as separate tactics that are independent of one another. This couldn't be further from the truth. In order to execute content marketing strategy, you need to incorporate SEO. To do SEO well in today's landscape …
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A revolving door of members, bitter legal disputes and public spats will the rock sensations be able to keep it together as they release their biggest album yet?
Southern hospitality is no joke. Arriving in Nashville, its as though Ive stepped into the animated portion of a previously live-action existence. Everyone I meet whirs with a rootin-tootin-how-ya-dootin folksiness that makes me feel both cared for and slightly car sick. In the taxi from the airport I say: The weather is nice, and the cab driver says, Well thank you, we aim to please, as if the locals had conferred and agreed to make it clear skies and 24 degrees. On my first night at a honky-tonk bar, a wasted hockey fan throws both hands on my shoulders and leans right in so my nose brushes against his. I feel certain hes going to punch me in the face until he whispers: Listen, I can tell youre not from around here so I just gotta say, you have to try the fried bologna sandwich, you wont have tasted nothing like it.
Hayley Williams, Paramores lead singer and only continuous member, moved here when she was 13 after her mum and stepfather divorced. During the bands early pop-punk phases she was known for her ever-changing hair colour and Hot Topic get-ups but today she bounds into the bouji brunch place shes chosen with platinum blond hair and a fitted leather jacket. She could easily be mistaken for one of the modern country stars that flock to the city each year to record in its famed studios.
Paramore formed when Williams was 15. Shes now 28 and, basically, those intervening years have never been smooth sailing. Oddly, for a mainstream-focused rock band with a wholesome Christian background whose musical output is relatively uncontroversial, the band seem constantly embroiled in some huge internal fracas; it would be impossible to recount Paramores various bust-ups and reconfigured lineups in the Guides tiny pages.
Their eponymous fourth album, released in 2013, was an unprecedented success: it went to No 1 in the US and UK, secured them a co-headline slot at the Reading and Leeds festivals, and won them a Grammy for the single Aint It Fun. They had become one of the biggest bands in the world, yet it was hard to get past a bitter open letter that Williamss guitarist ex-boyfriend Josh Farro and his younger brother, drummer Zac, had released on his blog in 2010. Both left the band citing Williams and the labels controlling behaviour. One of the most stinging accusations was that her dad would constantly threaten to pull the plug on the whole band if we complained about anything, suggesting that we were hired guns riding on the coattails of Hayleys dream.
The remaining members Williams, bassist Jeremy Davis and guitarist Taylor York were struggling but told the Guardian at the time that the new lineup was the best thing that could have possibly happened and that they were now happy and settled as a band. It seemed as if their sagas were finally coming to an end and a new era as a triumphant triumvirate had begun.
But things didnt work out that way. Two years ago, Davis quit the band and is currently suing them in federal court for a greater share of royalties and touring revenue. He claims that Williams agreed that the three of them would share authorship for all 17 songs on the last record. When it came down to it, Williams and York were credited as songwriters on every track with Davis only getting a credit on Interlude: Holiday, a 70-second banjo ditty.
Taylor York has stuck by the band and, seven years after quitting, Zac Farro is now back in the fold. Both follow Williams into the restaurant, and as we sit around eating omelettes and comparing caffeine addictions, you wouldnt ever know there had been any animosity among them.
At one point, Farros youngest brother, Jonathan, FaceTimes him to say hes having another baby. Farro cant believe it. Hes screaming. He passes the phone to me. Mazel tov, I say. He passes the phone to Williams. APRIL FOOLS! screams Jonathan and everyone falls about laughing. Thats the vibe here: people who are so comfortable with each other that their siblings can punk them with fake news.Continue reading
French fashion house Louis Vuitton has recruited a new model to feature in its spring/summer 2016 campaign, but it’s not someone you’ll recognize from the usual fashion magazines or even from Hollywood.
The character Lightning from the Final Fantasy series stars in new images and a video shared by Louis Vuitton’s creative director Nicolas Ghesquiere on Instagram. In the caption, Ghesquiere introduces the video with the description “reality and fantasy become one” and describes Lightning as “a genuine heroine.”
The campaign isn’t just Louis Vuitton shoving the character into its outfits either. Video game developer Square Enix‘s Visual Works studio and Square Enix character designer Tetsuya Nomura worked on the imagery for the campaign. As IGN points out, the clothes worn by Lightning featured in Louis Vuitton’s spring/summer 2016 show at Paris Fashion Week this fall. The first model even bears a resemblance to the video game character.
Gamers might not be used to seeing Lightning wield a purse instead of her gunblades, but the images are stunning and we have no doubt Lightning is still prepared to handle anything in her high-fashion wardrobe. While fan reaction on social media was mixed, overall many seem pleased with the campaign.
It’s true those outside the video game world might find themselves asking “Who is this?” when looking at the images. But this is not the first time characters fromFinal Fantasyhave collided with fashion:Final Fantasy XIII-2charactersmodeledItalian fashion house Pradas collection in 2012 and Square Enix previouslycollaboratingwith Japanese brand ROEN.
With the campaign gaining attention in both the entertainment and fashion press, however, Lightning and the broader idea of combining video games and fashion are being introduced to a whole new audience.
These Industry Leaders Want to Bring 'Coherence' to Content …
Leaders at the forefront of the content marketing industry are coming together to establish standards and solutions surrounding issues that, they say, have persisted for years. Digitas put out a call last year to form a Content Coalition Steering …
Internships have become vital forms of work experience for people trying to get their foot in the door of competitiveindustries.
I recently finished a three-month internship with a successful media publication. When asked for program feedback on my last day, I told themthere were times whentherewas nothing for me to do because each day, they had multiple interns available for tasks.
I thought Id be the only intern there, but I definitely wasnt. During my internship, I constantly saw this as a negative. When you go to an office each day expecting to be given a days work and youre left twiddling your thumbs, its easy to feel frustrated.
As I look back now, I realize working alongside other interns actually had some benefits.
Here are three of them:
During my internship, some of the interns got their stories published. I was not one of them.
At first, I was extremely jealous of my peers. I desperately wanted to get published by that popular publication, but sadly, my creative juices simply refused to flow.
The jealousy I felt soon turned into the ugly comparison monster: Why cant I get published, too? Am I not good enough for this line of work? Does my boss regret giving me this once-in-a-lifetime opportunity?
Thankfully, I quicklyrealized that jealousy, and the act of comparing, were to assist me in no way.
Rather than turning into a Regina George type of gal, I learned how to be genuinely happy for my fellow interns: They had created impressive original work, and that deserved my congratulations.
I also learned how to stop comparing and truly listen to this quote I found on Tumblr:
Stop comparing where youre at with where everyone else is. It doesnt move you farther ahead, improve your situation or help you find peace. It just feeds your shame, fuels your feelings of inadequacy and ultimately, it keeps you stuck. The reality is that there is no one correct path in life. Everyone has their own unique journey.
Co-workers are part of a team, and within that, interns are their own mini (unpaid) team. If you go about your dayalongside other interns, you learn about what it means to have someone elses back at work.
When everyone else in the office is too busy to hold a proper conversation with you or go grab a meal with you at lunchtime, your fellow interns are there for you.
You help them understand how WordPress works when theyre too embarrassed to ask a staff member, and in return, they give you golden advice based on their own experiences like who you should CC in an email if you want to make sure your pitches actually get read.
Before startingmy internship, I had an awesome group of friends (and I still do). But none of them studied the same thing as me in college, had a similar passion for writing or obsessed over the same publications I did.
During my internship, I befriended people who studied similar things to what I studied, were also pursuing careers in the media industry and genuinely enjoyed reading from the same publications as me. It was new, and it was awesome.
We read each others articles and blog posts, and we became one when we complained about our internship experiences inour secret interns only Facebook group.
When youre not the only intern at a company, you get the chance to meet and befriend like-minded people.
Despite your differing backgrounds, you have things in common: You obviously all love the company you intern for (why else would you work for free?), and youre all desperately trying to kick-start your dream career.
Who knows? Your intern peers today could be your co-workers tomorrow.
They could also be your pathway toward a real job, or even your support system as you continue to try and make a name for yourself.
And thats pretty priceless.
This article was originally published on the authors personal blog.
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Tommy Lee is teaching social media star fianceÃ© to put her phone down
From one generation to another, Tommy Lee is teaching his millennial fianceÃ© Brittany Furlan to disconnect. âI never realized how much I was on my phone,â she said during a panel discussion following the Tribeca Film Festival premiere of âThe American …
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Influencer Marketing vs. Content Marketing: Which is Right for your …
Small Business Trends
Content marketing is perhaps the most cost-effective method of building brand awareness. So it's no wonder why the use of content marketing has been steadily increasing over the past several years. In 2009, content marketing strategies generated …
Convincing impersonator found to be behind surprise live performance by super ultra special guest at lights-off New Zealand dance party
New Zealand has been sent in a tailspin after a surprise performance by Lorde at an Auckland public library was found to have been by a convincing impersonator.
The pop star was widely reported by attendees of the weekly No Lights No Lycra dance party to have made a guest appearance to perform her new single, Green Light, on Monday night.
A super ultra special guest had been teased in the lead-up to the event, billed as a weekly hour of dance freedom in total darkness at the Grey Lynn library for a door charge of NZ$7.
Total darkness apparently worked in the impersonators favour, with many of those in attendance excitedly posting on social media about Lordes surprise appearance.
You know you are in Auckland City when Lorde casually rocks out as the surprise guest at your local No Lights No Lycra hosted at the community library, posted one attendee on Facebook. Those are some pretty stoked faces right there!
Another thanked Ella Yelich OConnor, a.k.a. #Lorde you secret ninja you, surprising us like that and your voice was amazing live in the little hall in the dark!
But she wasnt there, as the New Zealand Herald reported on Tuesday.
In fact, shes currently thousands of kilometres away eating Creme Eggs with her mum in London.
The pop stars mother, Sonia Yelich-OConnor, had responded to an excited report on Twitter, calling it weird: We are in London [right now] me n @lorde, adding the Union Jack emoji.
We in London, confirmed Lorde on Instagram, with a photo of herself eating a Creme Egg.
She later tweeted of the furore that it was deeply fake news but quite cute.
The No Lights No Lycra crowd had been primed to expect a super ultra special guest by organiser Craig Neilson.
He posted on Facebook on Tuesday morning that the cat was out of the bag, naming the Lorde impersonator as Hannah Horsfield, a music student at Auckland University.
He told the Guardian that, of the crowd of approximately 100 people, nearly everyone went away convinced that it was the real deal.
I really expected that people would be leaving the hall a bit uncertain, but I guess I really shouldnt have underestimated Hannah.
Neilson had told New Zealands Newshub that the prank was an early celebration of April Fools Day, to which Newshub drily added: The April Fools prank was played … almost a week before April 1.
Asked by the Guardian whether Monday 27 March was not a bit premature, he said: We celebrate Christmas from the start of October, so …
New Zealanders responded to the prank with bemusement on social media.
The Guardian, and Lorde, and Lordes mum, and everyone who follows either of them on Twitter can confirm that Lorde is still in London.
Her second album, Melodrama, is due to be released on 16 June.Continue reading