Archive Monthly Archives: April 2018

10 Social Media Usage Statistics You Should Know (and What They Mean for Your Marketing Strategy) – The Content Standard by Skyword


The Content Standard by Skyword

10 Social Media Usage Statistics You Should Know (and What They Mean for Your Marketing Strategy)
The Content Standard by Skyword
Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. Some of them might not be surprising, and many are consistent with the
A face-to-face talk about Facebook, social media and who's watching behind your screenNews & Observer
SJ Insights Launches Senior Social Media User PanelPR Web (press release)

all 11 news articles »

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Pro-Trump social media stars Diamond and Silk offer inaccurate testimony under oath — live updates – CBS News


CBS News

Pro-Trump social media stars Diamond and Silk offer inaccurate testimony under oath — live updates
CBS News
Vocal Trump supporters and social media personalities and sisters Diamond and Silk — whose real names are Lynnette Hardaway and Rochelle Richardson — testified under oath before lawmakers on the House Judiciary Committee Thursday, in a hearing about
Pro-Trump social media stars 'Diamond and Silk' slam Facebook in Congressional hearingCNET
Pro-Trump social media duo appear to lie under oathNew York Post

all 45 news articles »

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Woman Shares Picture Of Her Baby Nephew To Prove He Looks Exactly Like Gordon Ramsay

Celebrity chef Gordon Ramsay has done a remarkable job of making himself a world-wide icon. After a knee injury caused his soccer career to come to an end at just 19 years old, the British chef turned his attention to cooking and has become a household name through his humorous short-tempered outbursts on shows like Hell’s Kitchen and Ramsay’s Kitchen Nightmares.

However, whether he’s acquiring one of his 16 Michelin Stars, training somebody to become head chef of his Las Vegas pub or going deep into the Colombian jungle to research the production of cocaine, Ramsay always seems to find himself surrounded by, well, as he describes them… His ferocious temper and quick-wit has made for some of televisions most infamous roasts and one-liners – usually at the expense of nervous wannabe chefs who want nothing more than for Gordon to enjoy their cooking. Hell, let’s enjoy a couple of his most memorable outbursts. Anyone remember the “Where’s the lamb sauce?” fiasco? And now, people have taken to Twitter to share their best culinary efforts with Chef Ramsay, and it’s safe to say he can fit more amazing insults into just 160 characters. Here are some of the best:

Like his distaste for plant eaters:

This romantic retort:

And his hate for anything that looks even remotely raw:

However recently, one mom took to Twitter to share something with Chef Ramsay that wasn’t a poorly prepared plate of crap. A Twitter user and mother by the name of @OliviatheOcelot shared a photo of her nephew over the weekend claiming he is the spitting image of Gordon Ramsay (just a lot smaller).

She wrote on the social media site, “Why does my nephew look like @GordonRamsay” – and it can’t be denied that the young baby does bear an uncanny resemblance to the 50-year-old Hell’s Kitchen star. With his wispy blond hair, wrinkled forehead and bemused expression, it’s like looking at a much cuter Gordon Ramsay:

And needless to say, the people of Twitter replied with some remarkable comebacks, all of which took inspiration from Ramsay’s magnificent blow-ups:

Just like the beef wellington, that’s well done:

Many contemplated the kid was unimpressed with his dinner:

Some predicted the kid’s future:

Shut it down:

And, of course, my personal favorite:

In fact, the image was quickly shared around the social media site, and even Chef Ramsay himself saw the photograph, and couldn’t resist commenting on Olivia’s nephew.

And he didn’t hold back:

Amazingly, Ramsay’s two-word response was retweeted over 100,000 times, and many of his fans were impressed with his ability to make a joke at his own expense (whilst simultaneously insulting an innocent baby): It seems no matter who or what Gordon Ramsay insults, people will always be enamoured by the fiery chef. It’s the very definition of love-hate relationship; we love him and he hates all of us in return. And if you need any more evidence that Chef Ramsay knows how to have a laugh (whilst being unbelievably savage in the process), here he is pranking an entire studio audience and celebrity guests when he took over to host the late-night UK chat show, The Nightly Show.

This is not for the faint hearted…

He even had me going there for a second…

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Oracle acquired Grapeshot, a ‘brand safety’ marketing provider, sources say for up to $400M

In the era of fake news and controversies over how brands’ advertising — via programmatic platforms — unwittingly ends up alongside content with which they’d rather not be associated, Oracle has made an acquisition to beef up its ability to help customers with these marketing challenges.

The company has announced that it will acquire Grapeshot, a startup out of Cambridge, England, that has developed a platform to help ensure “brand safety”, along with solutions to help brands, agencies, publishers and ad platforms to match ads to more specific placements overall.

The startup will become a part of the Oracle Data Cloud, Oracle said, working specifically in the area of Audiences and Measurement, which already provides a number of other tools to marketers, such as data for custom segmented audiences.

The terms of the deal have not been disclosed but one of the investors tells us it was in the multiple hundreds of millions of pounds. Conservatively assuming at least £200 million, this means Grapeshot has sold for at least $280 million; but the source said it would be safe to assume a higher multiple, so I’m now thinking it was for between $300 million and $400 million. However, another source said it was for around $150 million. Assuming both are “right” the higher number might be including an earn-out. Still trying to find out more.

In either case, it is a strong exit for the company that speaks both to how timely this issue is right now, and also the strength of Grapeshot’s technology and existing business. For some context, Pitchbook notes that Grapeshot’s last pre-money valuation was around $56 million (£40.2 million) in May of 2017, while Crunchbase notes that the company has raised only $22.4 million from investors that include IQ Capital Partners, Draper Esprit and Albion. It’s “an outstanding return”, said the investor.

Grapeshot, via its Contextual Intelligence Platform, says it works with some 5,000 marketers globally, covering some 38 billion programmatic ad impressions. It’s been growing at a rate of over 100 percent year-over-year, it says. It looks like it will continue to work with existing customers, who will in turn become potential targets for the cross-selling of other Oracle services.

The rise of Grapeshot and its acquisition by Oracle speaks to a growing challenge in the area of adtech and corresponding marketing technology: while programmatic advertising has largely become the norm across the web, there are some unintended consequences from all that automation.

For one, it’s harder to specifically match ads to content in every case — and this might potentially become even more difficult with the rise of stronger data protection and increased scrutiny on how are data is used for ad targeting. One of Grapeshot’s services helps marketers solve this with technology that helps match ads not just to basic sites, but to keywords on pages.

But in the worst-case scenarios, brands are finding their ads running alongside content that is outright damaging to their images. In a recent scandal, advertisers were forced to freeze some ads on YouTube when they were found to be running alongside videos of kids with obscene comments from viewers.

Ideally both for the brands and YouTube, the ads would have never been there to begin with — and that is the kind of outcome that Grapeshot (and now Oracle) is going to be helping achieve.

There are, of course, a lot more controls in place now to try to prevent situations like this, and products aimed at generally making it easier to match ads to content. Search giant (and YouTube owner) Google, the world’s biggest online advertising company, earlier this year launched a new AdSense product that uses machine learning to “read” content on specific pages to understand the context before it serves an ad to it.

The interesting thing about Grapeshot is that it’s working a layer back before this. By not being tied to any specific ad platform, Oracle has the potential to play a strong hand as an unbiased helper to customers to achieve the best results.

Oracle has made a number of acquisitions to expand its digital marketing and advertising solutions business, to tap into the rise of social media and also to compete better against Salesforce. They have included Compendium, Moat, Involver, Vitrue, Netsuite, Market2Lead and many more.

Additional reporting Josh Constine

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JoJo And Jordan Had The Cutest Post-‘Bachelorette’ Vacation Weekend

With an insane season of The Bachelorette behind them, JoJo Fletcher and Jordan Rodgers can finally settle down in peace and privacy with each other and their combined 2.6 million Instagram followers.

Trip Advisor Vacation Rentals and Luxury Retreats hooked the reality TV couple up with a coastal getaway perfect for snapping candid, romantic photos.


There was even a rustic wooden deck for the pair to lay on and take ring-pics-that-aren’t-really-ring-pics-but-are-totes-low-key-ring-pics.


The four-bedroom Malibu beach villa usually rents for $3,850 per night, according to E!.

While JoJo cuddled up to Jordan on the beach, her BFF and former Bachelor castmate, Becca Tilley, kept busy with fellow #BachelorNation members Ben Higgins, Lauren Bushnell and Chris Soules.


Becca, Ben and Chris posed together ALT 98.7’s Summer Camp in Santa Monica.


Because if there’s one thing #BachelorNation stands for, it’s providing one v. specific brand of white people fulfilling social media careers.

Speaking of milking the final drops of fame from the “Bachelor” teat until only vapor remains, Bad Chad Johnson wasn’t too broken up about being left out of the Southern California festivities.


Based on his Instagram activity, he’s still cuddling up to “Bachelorette” cast mate Grant Kemp’s ex Jen and “Vanderpump Rules” star Stassi Schroeder.

Stay bad, Chad.


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How To Stop Hackers From Guessing Your Password

Your password shouldn’t be an easy guess, yet the word itself is the most common password used, according to the tech team at online electrical retailer AO.com.

It’s vital that we remain careful to help protect personal details like emails, banking information, and personal content. So exactly where are most of us slipping up? Well, it’s by using words we deem confidential like surnames, pet names, or our date of birth. These common passwords can quite simply take hackers just a couple of seconds to crack.

Here are 10 very common passwords to steer clear of:

123456
1234567890
123456789
1234567
qwerty
password
12345678
123123
111111
987654321

Just last year The Telegraph reported that Microsoft decided to save us from ourselves by banning easy passwords altogether, instructing users to “choose a password that’s harder for people to guess”, if their first choice is deemed too easy to hack. Many platforms that use passwords even show users how strong their new password is by rating it “easy”, “medium”, or “strong”. 

“We analyze the passwords that are being used most commonly. Bad guys use this data to inform their attacks,” Alex Weinart, from Microsoft’s Identity Security and Protection team, wrote in an online post

It’s easy to find out parts of people’s private lives, such as their mother’s maiden name, using social media platforms like Facebook. Hackers will use various words associated with you personally to try to guess your password.

You can make it a lot harder for cybercriminals to invade your privacy by making your password more complex. Cyber Aware note various ways to do this. One method is to use three completely unrelated words and add numbers or symbols to create passwords like “3redhousemonkeys27!”

Cyber Aware also advises people to use two-factor authentication, which adds more protection to your personal accounts. If available, this helps makes you less of a target for hackers because it always sends you a unique code to enter when you try to sign in on a device that isn’t directly linked to your account.

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