Archive Monthly Archives: May 2018

The Broken User Experience: Content-Driven Fixes to Audience Disengagement – The Content Standard by Skyword

The Content Standard by Skyword

The Broken User Experience: Content-Driven Fixes to Audience Disengagement
The Content Standard by Skyword
As content marketers, we spend a lot of time talking about how to attract new audiences and engage our current readers. The user experience doesn't end the first time our content is consumed. That's just the beginning. It's our job to continuously

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Shhh, quiet: an introvert’s guide to networking

Dont fret about saying something clever or selling yourself. Everyone loves an introvert all you have to do is listen

Do not make eye contact. Pretend to look for someone by peering pensively into the middle distance. Do a few sweaty laps of the room. Get another drink. Get a third. Busy yourself with your phone and visit the loo again. Repeat these steps then retire to the corner to hang out with that friendly looking pot plant.

Sound familiar? This tried and tested method is how not to network when faced with a roomful of strangers. For many of us particularly introverts networking can be excruciating. But with a bit of know-how, it doesnt have to be.

Introverts can find networking intimidating because of all the louder extroverts in the room trying to sell themselves, says Stefan Thomas, author of Networking for Dummies and self-confessed introvert. But introverts make the best networkers because theyre good listeners and tend to be more interested in other people than about talking about themselves.

If youre an introvert working in an industry such as PR or the media, theres nowhere to hide from networking. Fiona Armstrong, a highly introverted PR professional, says she has had to find introverted ways to do extroverted things.

Introversion has nothing to do with shyness or general awkwardness; it is an inbuilt aversion to high stimulation environments lots of noise, lots of people and bright lights, she says. Its in no way a disadvantage; its simply a different way of doing things, and introverts shouldnt become fake extroverts to fit the mould.

So if you are an introvert, how do you get the most out of a networking event?

Get there early

Get to the event early so youre one of the first people there, says Thomas. It is more intimidating to walk in later when conversations and groups have already formed and you find yourself having to break into them.

You might even be able to strike up some rapport with other delegates online beforehand. If it is a conference with a Twitter hashtag, for example, you can use it to engage with other people who will be there.

If you can connect in advance it wont be a cold start and if people are talking about the event on social media it shows they should be happy to meet people at the event itself, Thomas says.

Dont worry about saying something clever

There is nothing wrong with small talk. People get really het up about finding something clever to say but I would ditch the elevator pitch and try not to overcomplicate things, says Thomas. Just smile, stick your hand out and introduce yourself.

If there is a pause in the conversation, remember its not just on you to fill the silence, says Armstrong. Dont be tempted to blurt out the first thing you think of the chances are youll want to cringe if you do.

Introverts can use their calmness to create a sense of gravitas and presence, says psychologist Liza Walter Nelson, who has expertise in work psychology. Introverts also generally have a depth of interests which means they are often full of facts and knowledge, she says. As long as they come prepared, and quell the nerves a little, this can absolutely be turned into an advantage.


Most people enjoy talking about themselves so let them do the talking, says Dr Rob Yeung, psychologist and author of How to Stand Out: Proven Tactics for Getting Noticed. Prepare a handful of open-ended questions that you can ask pretty much anyone you meet. Ask about their job and their interest in the event, for example.

However, it is still useful to think about soundbites for when the spotlight is turned back to you, says Thomas. Have some little nuggets which concisely describe what you do, he says.

Aim for quality rather than quantity

Most people are a little reluctant or even anxious about having to talk to complete strangers, says Yeung. If it doesnt come naturally to you, set yourself the goal of meeting a handful of people, he says.

Rather than networking, I sometimes say to clients Im coaching that they should aim to engage in netfriending chatting to people and trying to identify the one or two they genuinely like enough to consider possible friend material. If you can come away with just a few possible friends from an event, then the work benefits may flow naturally at a later date.

Look for small groups or pairs with open body language, rather than close-knit circles, says Armstrong.

Remember to take time out

Being a good networker is also about judging when it is time to move on. If you are feeling really awkward, look to make an exit by saying you need to use the facilities or get another drink.

Smile and emphasise that it was really interesting to talk to the person and would be good to talk again, says Walter-Nelson. Then take a couple of minutes to breathe.

As an introvert though, remember to take time between talking to people and have a moment or two to yourself to do what you do best: reflect, think and reassess, keep on track.

And if you are feeling really nervous, Thomas says running your wrists under a cold tap for a few seconds can help to calm you.

Judge the vibe

Get into the mindset that the conversation is the beginning of a relationship that youll build on later, adds Thomas. Remember that you can swap business cards and connect with people on social media afterwards. I have seen people try too hard to sell themselves and act like a door-to-door salesman. Its very off-putting, especially if its a Christmas party.

Ultimately, be clear about why you are there and why other people are there too. At a Christmas party where people are just looking to relax, the very most you should aim to come away with is their names and then you can follow up later, says Thomas.

Try to relax and keep it light. Respect that people are there to socialise and be careful how much you drink.

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Kanye West FaceTimed With A Dying Fan — And Didn’t Tell Anyone About It

The next time you hear someone refer to

And it wasn’t for the story either. The reason we’re only hearing about it nearly a week later is because a family acquaintance shared on Twitter — Kanye never did.

Get more deets (below):

Before you cynics out there dismiss the story, Kim Kardashian West actually confirmed it a few days later, tweeting:

Afterward TMZ looked into the story and found out, sadly, the young girl died just hours after getting her wish.

The song? I Love Kanye, off of The Life Of Pablo.

[Image via WENN.]

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