What's The Biggest Risk With Content Marketing?
The content marketing train is showing no signs of slowing. According to the Content Marketing Institute, in 2018, 61 percent of B2B marketers are producing more written content while 64 percent are producing more audio and visual compared to 2017.
Although most people in the U.S. would likely agree that dressing up as a Ku Klux Klansman for Halloween is totally offensive and inappropriate, there’s still that fringe element of Americans who want to push the envelope.
Cary Kent Sharp is apparently on that edge of society. On Saturday, police were called on the Lahoma, Oklahoma, resident after he and several other men were seen dressed in KKK robes and standing around a cross. Sharp is married to the mayor of the predominantly white town.
Theresa Sharp told Enid News & Eagle the incident involving her husband was a Halloween “prank gone bad.” But she was still quick to distance herself from his display.
I was out trick-or-treating with my son, and I in no way support the activities that occurred, she said.
Cary Kent Sharp is not the only one who thinks its cool to rock a racially insensitive costume for Halloween. A recent HuffPost/YouGov poll found that 55 percent of Americans think it’s OK to wear offensive Halloween costumes, including blackface. They weren’t specifically polled on whether a KKK outfit would fit that bill.
While it may have been just a “prank” for some, the history of the Ku Klux Klan as a domestic terror organization makes this incident far more than just a practical joke. A report released by Alabamas Equal Justice Initiative in February found that almost 3,960 African-Americans were lynched from 1877 to 1950. These lynchings were common during the Reconstruction and Jim Crow eras, when victims were frequently burned, castrated, shot, stabbed and, in some cases, beheaded.
Recruitment flyers for the KKK have been found in various neighborhoods across the nation — mainly small communities like Lahoma — as recently as February, making it harder to take this as a joke, even if it were truly intended that way.
Misty Meister, a local resident, said she witnessed the incident and didnt think it was funny.
“We are a small community, and in no way do I feel this represents our views as a whole,” Meister told the News & Eagle. “It is upsetting due to the fact that we live in a community with families of different ethnic backgrounds, and this is a symbol of hate and intolerance.”
No arrests will be made, according to Garfield County Sheriff Jerry Niles, because there was no violation of the law.
“Social media comments suggested that arrests should have been made,” Niles said in a statement. “We must have a violation of the law to make arrests, as the fire was legal, the consumption of alcohol was on private property, and no one had stated anyone made threats of violence acts to the deputy at that time.”
At least it appears that Sharp has learned a lesson.
“I never realized that it would be this harmful,” he told KOCO-TV. “I truly apologize to everyone for this.”
Instagram has expanded its app availability tousers of tablets running Microsofts Windows 10. The Facebook-owned, visual content social sharingplatformannounced the new appin a blog post yesterday. Its most notable as theres still no iPad app for Instagram. Although Instagramlaunched a Windows 10 Mobile app back in April.
Instagram says any device running Windows 10 can use itsapp, which is available for download in theWindows App Store.Although,forWindows 10 devices other than tablets and smartphones, it notescertain features maynot be supported such as capturing and uploading videos or photos. (As The Verge notes, the app requires a touchscreen Windows 10 device to actually upload content.)
Features wise, the Windows 10 appincludes the Snapchat-esque Instagram Stories, as well as direct messagesand the Explore feed.
Users can alsocapture, edit and share content directly from theirWindows 10 tablet device, assuming they have the necessary hardware to do so.
While this summer Instagram said its monthly active users had hit 500M, doubling its active usage intwo years.Continue reading
Social Media Does the Impossible: Unites Parties in Growing Distrust of Them
Republicans, Democrats, and Independents may not be able to agree taxes, foreign policy, or immigration. But they increasingly agree that social media do more to hurt free speech and democracy than help, according to a new poll out from Axios. The …
Americans turning on social media, most think it hurts democracy: PollWashington Examiner
2. Exclusive poll: America sours on social media giantsAxios
Majority of Americans now think social media hurts democracy and free speechThe Week Magazine
The Concept of Storytelling in Content Marketing: What It Is and How to Do It
Traditionally, content marketing has used a message or gimmick. For example, Coke recently kicked off a Share a Coke campaign that was supported by putting 150 common names on bottles. The company then encouraged customers to share a coke with …
More than three quarters of 10 to 12 year olds in the UK have social media accounts, even though they are below the age limit, according to a survey from BBC Newsround.
The study, marking this year’s Safer Internet Day, also showed more than one in five had faced online bullying.
The global event encourages “safe and responsible” use of the internet.
Social media network Instagram said if anyone suspected accounts were run by under-13s, they should report them.
The BBC Newsround survey, based on 1,000 young people aged between 10 and 18, found social media to be an important part of everyday life.
Among 13 to 18 year olds, 96% were signed up to social media networks, such as Facebook, Instagram, Snapchat and Whatsapp.
But even when under-13 year olds were not meant to use some of these services, the survey found 78% of these younger children were using at least one social media network.
Facebook was the most widely used by under-13 year olds – with 49% claiming to use the online network.
Instagram was used by 41% of 10 to 12 year olds – and a spokesman said “keeping the community safe” online was the “number one priority”
“We require anyone on Instagram to be over the age of 13, and we have clear community guidelines and in-app tools to help people report anything that may make them feel uncomfortable,” said an Instagram spokesman.
Most of the experiences of users were positive, but particularly for older children, online networks could be used for more destructive purposes.
Among 16 to 18 year olds, two in five had used social media to spread gossip and a quarter had used it to say something “unkind” or “rude” to someone else online.
More than half of these older children have seen online bullying when they have been using the internet.
The Safer Internet Day, backed by technology firms and the government, commissioned its own survey of 13 to 18 year olds, and found that more than four in five had seen “online hate”, such as offensive or threatening language.
More than two thirds of young people knew they could report such offensive language, but in practice people were much more likely to ignore it.
Google is marking Safer Internet Day by launching an online safety roadshow, which aims to reach 10,000 primary school children this year.
Eileen Naughton, Google UK’s managing director, said: “The internet is a great place for education, creativity and entertainment, but we know kids need the right skills to navigate the web and stay safe online.”
A recent study from research agency Childwise showed that young people are now using online services, such as social networking, more than they are watching television.
On-demand services and websites such as YouTube were more popular among teenagers than conventional television channels.
The Nasuwt teachers’ union warned of “deeply worrying” problems with social media being used by parents to target teachers online.
But a report from cybersecurity firm, Kaspersky Lab, warned of the dangers of teenagers becoming involved in hacking and cyber-crime.
The report says youngsters are often attracted by the rebellious image of hackers and can be ambivalent about “pushing boundaries” online.
The cybersecurity firm says many teenagers are sophisticated users of the internet, such as knowing how to conceal their identity online.
“It’s frighteningly easy for teenagers to find their way into the dark corners of the internet today,” said security researcher David Emm.
Education Secretary Nicky Morgan said: “As a parent I understand the real importance of internet safety in protecting our children. The internet is a powerful tool which can have brilliant and virtually limitless benefits, but it must be used sensibly and safely.”Continue reading
Richer Analytics Makes Zoho Social a Powerful Platform for Social Media Marketers
Associated Press (press release) (blog)
PLEASANTON, Calif–(BUSINESS WIRE)–Nov 15, 2018–Today, Zoho announced major updates to Zoho Social, its social media marketing platform. The new version provides deep analytics into social media metrics such as reach, impression, and …
Trump's Finnish 'raking' comment electrifies social media
Social media ignited on Sunday over US president Donald Trump's comment that wildfire-devastated California should do more 'raking like Finland.' Video: Donald Trump Video. Donald Trump kehuu Suomen metsÃ¤nhoitoa Kalifornian metsÃ¤paloalueella.
Six Content Marketing Trends For 2019
Content marketing is one of the most rapidly changing areas in any industry. As such, it's imperative to stay up to date on the latest content marketing trends if you're looking to stay competitive in the marketplace. So, here are six big trends I …
A police team created to handle crimes against MPs has dealt with 53 complaints since the murder of Jo Cox.
The Met’s parliamentary liaison and investigation team saw cases of hate-filled messages, harassment and criminal damage between August and early February.
It comes amid concerns that MPs face increasing levels of online abuse.
Almost 640,000 has been spent on MPs’ security since Mrs Cox’s death on 16 June 2016.
The Labour MP for Batley and Spen was shot and stabbed by Thomas Mair in Birstall, West Yorkshire.
The specialist police squad has received 33 reports of malicious communications – which can include Twitter trolling – as well as 13 reports of theft, four allegations of criminal damage and three reports of harassment.
The figures were obtained by the Press Association using the Freedom of Information Act.
Rachael Maskell, Labour MP for York Central, received threats from far-right supporters and had a picture of a body with a severed head mailed to her.
She said: “It is the vile views of individuals who at one point indicated that I should be next to be murdered after Jo Cox.
“It was highly unpleasant but you find your mechanisms of dealing with these things.
“It has obviously hit across gender but there has been a particular focus on women, so I do think that is a wider concern.”
Lib Dem chief whip Tom Brake said MPs had become targets on social media sites such as Twitter.
“I would suspect every single member of Parliament has received this abuse. Perhaps the issue of Brexit will have been the one which will have drawn that out in recent times.
“I received a message from someone telling me ‘you should think very carefully about how you vote for the future of your family’, which I referred to the police.
“You just know [as a man] that for every abusive email I am going to get, women are probably going to get five times as many.”Continue reading