Category Archives for Information Marketing

How to work with top influencers and avoid ad blockers

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere.

Our community consists of 600 startup founders paired with VP’s of growth from later-stage companies. We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual.

You can participate in our community by joining Demand Curve’s marketing webinars, Slack group, or marketing training program.

Without further ado, onto the advice.

Editor’s note: This is the first of a new series of articles on startup growth tactics in 2019 for Extra Crunch. This first article has been unlocked for all TechCrunch readers.

Don’t abandon email unsubscribers. They’re still useful.

Based on insights from Matt Sornson of Clearbit.

You’ve launched a new feature and want to tell your audience about it. You can send an email to your newsletter subscribers, but how do you reach the 20%+ who unsubscribed? Most people mistakenly consider this audience to be a lost cause.

  • Create a custom audience of all newsletter unsubscribers on Facebook.
  • Run ads announcing the new feature to that audience.
  • Now you’ve reactivated people who at one point had an interest in your product — instead of forever ignoring them.

Tips for effectively working with influencers

Based on insights from Barron Caster of Rev.

  • Create a referral system for influencers: Influencers who sign up others get a % of their sales or signups. This makes a mini-pyramid structure and turns your influencers into a salesforce. Why is this important? Some influencers don’t actually sell products, but just sign up tons of other influencers. Find these people.
  • Get everything you can out of an engagement (e.g. permission to use them as a testimonial for emails, social proof, etc.).
  • Working with influencers is a relationship-building game:
    • Actually go to conferences to meet influencers.
    • Treat influencers like royalty. Surprise them with gifts like flowers/donuts. $100 to send a gift can pay hefty dividends if they like your brand more and share that with their followers.
    • Give influencers a tangible benefit to share with their followers. They care about their followers and want to beneficially incentivize them to click on their link and buy with them.

More tips for working with influencers

Based on insights from Cezar Grigore of Tremo Books.

  • Geo rollouts: Your ROI increases when a bunch of influencers in the same category / region share your product within an interval of 2-4 weeks. It gives the impression that everyone is talking about your product.
  • Initially focus on influencers with 10-150k audiences. They’re smaller and more willing to accept bartered deals. There are enough influencers in this range willing to work in exchange for a free product. Most may not be producing results, but some work well, bringing in 50-200 customers within 24 hours. As you build up your following and reputation for your brand, it becomes much easier to work with more influential people.
  • It’s harder to cut deals with bigger influencers (100k-2M). Only about 5-10% of bigger influencers are willing to work on an affiliate basis (e.g. $10/customer).

Overcoming ad blockers that screw up your conversion data

  • Ad blockers can block FB’s tracking libraries and underreport ad conversions (even by 50%). The trick? Consider using the static IMG FB pixel — not the JavaScript one — which ad blockers don’t appear to block. — C.
  • Here’s another ad block workaround: You can extract UTM tags from the URL then save them into LocalStorage using JavaScript. Next, send that stored data plus the user’s on-site conversion behavior to a custom backend that, inherently, will circumvent ad blockers. Just be diligent about ensuring your marketing links all have UTM tags. —Neal O’Grady of Demand Curve
  • Remember that the use of ad blockers varies heavily by audience and device type. Depending on who your audience is, ad blockers can either be a huge problem or a non-problem. —Neal O’Grady of Demand Curve
    • So, for example, few people on mobile have ad blockers. Not much of a problem there.
    • However, on desktop, up to ~75% of millennial gamers and techies may have it installed.
    • In contrast, on desktop, maybe only 25% of middle-aged Americans outside of tech hub cities may have it installed.
    • These are hand-wavy numbers. Google for specifics.

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What Content Marketing is All About?

What Content Marketing is All About?


Content marketing facilitates creation and distribution of engaging content in front of its viewers / readers. In the process, it obviously helps to leave a positive impact in the minds of the present as well as potential customers. Therefore, it’s vital for activities such as lead generation, branding, and sales. Effective content marketing also increases the trust and awareness levels of your…

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PRESTO: 6 Steps To Crafting Effective Content

Author: mrstrongest

PRESTO: 6 Steps To Crafting Effective Content

Did your mother teach you that it’s wrong to eavesdrop? Alas! Dear old mom was mistaken– it’s something a good content marketer has to do. It’s all part of creating effective content. Content isn’t effective unless it engages your target audience (= prospective customers). And you can’t hope to engage people unless you know what interests them– including their problems and concerns. Which brings…

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Author: mrstrongest

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Ways To Have A Profitable Content Marketing Campaign

Author: websitesdepot

Ways To Have A Profitable Content Marketing Campaign. #ContentMarketing, #contentproduction, #MarketingExperts

Ways To Have A Profitable Content Marketing Campaign

You spent the time to create quality content to wow your audience. So, you set aside hours of your day to review and revise it. You might have paid someone to edit your content. Now that your final product has been published, you expected great results. Unfortunately, you only got minimal traffic. You may have received leads, but they do not convert.

Now, you are frustrated because, after days or…

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Author: websitesdepot

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10 ways to get more visitors to your website


10 ways to get more visitors to your website

If your website traffic has actually suddenly pertained to a stand-still, you could have to provide your website a promotional jump start. This is actually directed to Post Marketing (among the most effective markets around) however can easily actually be applied to anything. Right here are a couple of methods to grab your traffic flowing again.
1.Purchase hits with your website. Spend for targeted hits to your web site. You can easily do exactly what is called “pay every click” advertising. This is where you pay search engines every tine some one clicks regard your link with your web site. A terrific conveniences to this is it nearly immediately receives you visitors. 2.You can easily additionally send out an advertising email to the opt-in email list you Ought to be developing by providing free of cost reports or courses to your visitors. 3.Pay your competitors a flat fee to email your promotional supply to their lists. This is a terrific method to construct relationships along with your competitors. 4.You can easily do exactly what is called a Joint Venture. This is as quickly as you pay a person a commission regard sales as quickly as they email your promotional supply to their email lists. 5.You can easily Spend for marketing regard a person else’s website by paying a flat fee up front to position an ad, banner or link regard the site. 6.You can easily Spend for marketing by providing a commission to your competitors or any person regard sales as quickly as they position your ad, banner or link regard their site. 7.You can easily submit your website to search engines along with your keywords and website description. 8.You can easily submit your link to various other websites, and in return, include them to yours. 9.You can easily write a free of cost report or road to provide away to various other web sites in your doubt and enable them to position an affiliate link inside (so they have actually an incentive to provide it away), and provide that away with free. If its great information, it will certainly spread enjoy a virus. This marketing tip is referred to as “viral marketing”. 10.If you have actually great material you can easily have actually a good marketing edge due to the fact that people will certainly discuss the website due to the fact that the saw it. You can easily additionally supply affiliate services so your customers can easily earn commissions as quickly as they refer some one to Purchase your product . These Ought to provide you some great pointers to grab much more traffic, and possibly also spark some pointers of your own! finest wishes, Victor W.
Author: nawnotme2

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Networking is much easier over the internet

Author: 245daystogo

230 I’ve been getting involved in discussions with other estate agents and entrepreneurs on various social media platforms. I think a debate, and the ability to have discussions, share ideas and generally talk about the industry with other people is heartening and useful. I’m mainly coming across useful content and discussions on LinkedIn social media site, under the Estate Agents UK Networking Group. Once on there, you can ask questions, start discussions, respond to other people’s content, or just have a read of what other people have put there. I have found posting specific questions about marketing get a good response and generally start a lively debate, where people share their experience of that particular subject and usually have some strong views about it. I have developed in other areas on LinkedIn as well, as I have started to make connections with people I have worked alongside in estate agency over many years in the past. I think that having a network of people that you have shared experiences with and can trust their opinion will give you a testing ground for ideas and marketing projects. On other social media, I have developed another blog, based on the property market in my town – the idea is that as my knowledge of the market develops, and the content specifically related to the town builds, then I will become an authority in the property market where I will operate. This should lead to me being trusted and being sought out both by home sellers and landlords, for my experience and knowledge. This is also being serialised on the Facebook page that I have set up relating to the town I will operate in. I am using the town for my photography practice, and posting these photos on the page as well. I also add links to local events and local news to ensure that the page stays fresh and interesting. I use Twitter to publish links to my Blogger pages, so that I can reach a wider audience with my blog, and likewise with Tumblr, where I can also share a lot more of my photos and my thoughts about them. All-in-all I am finding that the links I can make via social media are becoming more and more useful to establish my presence in the local market and to add to my connections with people who have a similar outlook and will give me honest feedback. I urge anyone to give it a go!



Author: 245daystogo

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How to Make Your Daily Commute a Productive One

The average American has a commute to work of at least 20 minutes every single day. For people that live in urban areas, a lot of this time might be spent sitting in rush hour traffic moving at extremely slow speeds.

Rather than getting frustrated with the stress of your commute, there are ways that you can actually make positive use of that time, even while you’re behind the wheel. Here are some tips for how you can be productive on your morning commute:

Listen to podcasts, webinars, TedTalks etc. It’s always great to stay up-to-date on the latest news and advancements in your industry. Download some podcasts, audiobooks or webinars Studio microphone for recording podcasts with headset on a white background.that are relevant to your industry or otherwise valuable to your work and listen to them on the way to work. While you won’t have the ability to take notes on the things you hear, it’s still a great way to gain some new insights and ideas and keep yourself mentally stimulated while on an otherwise boring commute.

Hold teleconferences, Skype or FaceTime. If you have a hands-free set that you are comfortable using, your commute can be a great time to hold teleconferences to catch up with a few employees or clients. This is a good habit to get into to make sure you’re maintaining solid communication practices within your company.

Carpool, mass transit. If you have colleagues that live near you, you can save time and energy by driving together to work. This offers you a built-in way to discuss important action items in a low-key setting and get in some additional production during time that would otherwise be spent sitting in busy traffic feeling frustrated.

Bring a laptop or tablet on the bus. If you take the bus or train or other type of public transportation, bring a tablet or laptop along and get some work done. This could be a great time to Businessman Commuting To Work On Train And Using Laptopcatch up on all of the emails you need to read and respond to before you get to the office and have a lot of larger, more complicated tasks to tackle.

Outline your day. Think of everything you need to accomplish that day and put together a mental outline of what you need to do and when. You could create a voice memo if you have a hands-free system that you can play back later to remind yourself of your tasks for the day.

For more tips about staying productive even during your commute, speak with us today at Viral Solutions.

Copyright 2014 Viral Solutions LLC

infusionsoft certified consultant

thomas von ahn viral solutions

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

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As An Entrepreneur, Believe That Anything Is Possible!

Throughout my entire career, I’ve seen over and over again that the most successful entrepreneurs are the ones who truly believe that anything is possible. Sure, it’s a little bit of a cliché, but carrying that attitude with you through all of your work opens up so many doors that other people would otherwise never pass through.

Here are some prevailing mindsets of these types of successful entrepreneurs that I’ve worked with over the years:

Concept of multitasking with businessman who carries out various operations

At Viral Solutions, we understand the trials and tribulations that many new owners of small businesses face in the early going. The commitment of time and resources that is necessary at the outset can leave many business owners frustrated or exhausted. We’ve experienced this ourselves in our own business operations, so we know just how unpleasant it is and how it can come close to crushing the motivation you had that led you to start the business in the first place.

Seeing opportunity where others see impossibility. It takes a special person to create opportunity out of a seemingly impossible task. But if we never even give it a shot, can we truly know that it’s impossible? Successful entrepreneurs certainly don’t think so, and that’s a big part of how they become so successful. Those kind of risks have a way of paying off.
Embracing wonder and curiosity. As an entrepreneur, you must always be curious and find ways to feed your wonder and curiosity. Learn new things, jump into new environments, look for interesting articles or speeches. These are all valuable learning opportunities that will help to make you a well-rounded person and entrepreneur.
Never stop creating. The most successful entrepreneurs I’ve known are always creating something. An idea takes hold of them and they just have to work at it. Even when you’ve found success with one of your ideas, you should let your mind become obsessed with the next big idea so that you’re constantly creating and evolving, finding new methods and new products to offer.
Looking beyond yourself. If you are not contributing to something bigger than yourself, it might be hard to find truly deep meaning in your work. It could be the satisfaction of your customers, it could be a charitable endeavor, it could be helping others to achieve their dreams.
Understanding that you’re never done growing. If you have an insatiable thirst to continue growing and improving, then you’re going to be much less likely to fail. Keep reading, keep meeting people, keep learning. Why be content with the plateau when the climb is so much more exhilarating?

Do you think that you embody these characteristics? Then contact us today at Viral Solutions to learn how you can take your business to the next level.

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Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC

thomas von ahn


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