Category Archives for Internet Marketing

Canadian Marketers: Influencer and Content Marketing Demonstrate Major Year-on-Year Effectiveness Momentum Gains – Business Wire (press release)


Business Wire (press release)

Canadian Marketers: Influencer and Content Marketing Demonstrate Major Year-on-Year Effectiveness Momentum Gains
Business Wire (press release)
TORONTO–(BUSINESS WIRE)–As social media has moved from a “shiny new thing” to an integral element of everyday life, Content and Influencer Marketing achieved top effectiveness ratings among brands and agencies surveyed with continued …

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Canadian Marketers: Influencer and Content Marketing Demonstrate Major Year-on-Year Effectiveness Momentum Gains – Financial Post


Financial Post

Canadian Marketers: Influencer and Content Marketing Demonstrate Major Year-on-Year Effectiveness Momentum Gains
Financial Post
TORONTO — As social media has moved from a “shiny new thing” to an integral element of everyday life, Content and Influencer Marketing achieved top effectiveness ratings among brands and agencies surveyed with continued year-on-year perceptual …

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From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing's Role as an Enabler in 2019 – TechTarget


TechTarget

From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing's Role as an Enabler in 2019
TechTarget
Marketers love talking about and making content! In fact, it's one of the main reasons I got into marketing in the first place. But as much as we love it, marketers are only part of the content equation. And while super-important, what gets your

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Manufacturing Content Marketers Need to Stop Talking about Themselves – GlobeNewswire (press release)


GlobeNewswire (press release)

Manufacturing Content Marketers Need to Stop Talking about Themselves
GlobeNewswire (press release)
Content Marketing Institute Releases New Research on State of Manufacturing Content Marketing. CLEVELAND, Nov. 07, 2018 (GLOBE NEWSWIRE) — Too many manufacturing organizations are still talking about themselves in the content they create.
Informa Engage 2018 B2B Marketing Trends Report Shows Content Marketing Essential to Generating Meaningful …MarTech Series
Data, Content And ABM Experimentation Helping B2B Marketers Perfect Their Demand Plan For 2019Demand Gen Report

all 3 news articles »

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NewsCred to Showcase Integrated Marketing Edition of its Leading Content Marketing Platform at SiriusDecisions … – Citizentribune

NewsCred to Showcase Integrated Marketing Edition of its Leading Content Marketing Platform at SiriusDecisions …
Citizentribune
NEW ORLEANS–(BUSINESS WIRE)–Nov 7, 2018–NewsCred, the world's leading enterprise content marketing platform (CMP) provider, today announced that it will exhibit at SiriusDecisions Technology Exchange, held November 7-9 in New Orleans.

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Is Facebook Still Worth It for Content Marketing? Yes—But Not in the Way You Think – The Content Standard by Skyword


PerformanceIN

Is Facebook Still Worth It for Content Marketing? Yes—But Not in the Way You Think
The Content Standard by Skyword
Facebook has led—even defined—the social media space for nearly 15 years. But, as all great dynasties must, is the platform's prosperous reign finally coming to an end? Not quite. To start, let's make one thing clear: Facebook is still very much …
Can Facebook's Solution Really Save Cookie-Based Ads?PerformanceIN

all 2 news articles »

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Informa Engage 2018 B2B Marketing Trends Report Shows Content Marketing Essential to Generating Meaningful … – PR Newswire (press release)

Informa Engage 2018 B2B Marketing Trends Report Shows Content Marketing Essential to Generating Meaningful …
PR Newswire (press release)
6, 2018 /PRNewswire/ — B2B marketers are scaling and optimizing their content marketing strategies, finding it valuable and effective to strengthen brand positioning, build engagement and generate qualified leads. Informa Engage today unveils the

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