Category Archives for Internet Marketing

Percolate and Allocadia Partner to Streamline Marketing Process to Deliver Effective Marketing Results – MarTech Advisor

Percolate and Allocadia Partner to Streamline Marketing Process to Deliver Effective Marketing Results
MarTech Advisor
“Long-term marketing success is achieved by better understanding the effectiveness of key initiatives, which can only be accomplished by tracking ROI,” said Randy Wootton, CEO of Percolate. “Our partnership with Allocadia not only helps CMOs and

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Understanding the 3 Pillars of SEO—How to Develop a Successful SEO Strategy – The Content Standard by Skyword


The Content Standard by Skyword

Understanding the 3 Pillars of SEO—How to Develop a Successful SEO Strategy
The Content Standard by Skyword
There's a sort of exciting mysticism to the whole practice of SEO. Unlike most marketing disciplines, SEO specialists and researchers don't actually know all of the mechanics behind their work. SEO strategy is a sort of black-box game, with search

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Why Authentic Content Marketing Matters Now More Than Ever – Search Engine Journal


Search Engine Journal

Why Authentic Content Marketing Matters Now More Than Ever
Search Engine Journal
As we all write about the best tactics to get our content discovered or the best practices for SEO and branding, there's one valuable component that's left out of the conversation. I'd argue that authentic content marketing, above all, is the most
Building a Brand: Effectively Use Communications and Content MarketingCannabis Business Times
Is Content Marketing Turning Into Brand Entertainment? – SkywordThe Content Standard by Skyword

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Content Marketing Surges, Tops $16 Billion Worldwide 04/13/2018 – MediaPost Communications


MediaPost Communications

Content Marketing Surges, Tops $16 Billion Worldwide 04/13/2018
MediaPost Communications
Reflecting a strategic push by marketers to bypass conventional advertising and media-buying, so-called “content marketing” has grown in a relatively short period of time into a $16 billion global industry. That is among the top line findings of the
Global Branded Entertainment Revenues Up 8% to $106B in 2017 …PR Web (press release)

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Content Marketing Skills for the Future: Becoming a Creative Dynamo – The Content Standard by Skyword


The Content Standard by Skyword

Content Marketing Skills for the Future: Becoming a Creative Dynamo
The Content Standard by Skyword
What does it take to succeed in content marketing? Tenacity, teamwork, and some fundamental content marketing skills don't sound all that bad as a basic list. But ask a marketer to lay out what they consider to be fundamental knowledge for content
Content Marketing Surges, Tops $16 Billion WorldwideMediaPost Communications

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