Build, Borrow and Buy: Five Tips for NOT Creating All That Marketing Automation Content Yourself! – MarTech Advisor

Build, Borrow and Buy: Five Tips for NOT Creating All That Marketing Automation Content Yourself!
MarTech Advisor
Content is the fuel that makes your marketing automation engine hum. But it doesn't write itself. But with some creative block and tackling you need not worry about how to produce it all, says, Mitch Eisen, VP of Product Management, Higher Logic. We

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