Content Marketing Surges, Tops $16 Billion Worldwide 04/13/2018 – MediaPost Communications
MediaPost Communications |
Content Marketing Surges, Tops $16 Billion Worldwide 04/13/2018
MediaPost Communications Reflecting a strategic push by marketers to bypass conventional advertising and media-buying, so-called âcontent marketingâ has grown in a relatively short period of time into a $16 billion global industry. That is among the top line findings of the … Global Branded Entertainment Revenues Up 8% to $106B in 2017 …PR Web (press release) |
