From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing's Role as an Enabler in 2019 – TechTarget


TechTarget

From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing's Role as an Enabler in 2019
TechTarget
Marketers love talking about and making content! In fact, it's one of the main reasons I got into marketing in the first place. But as much as we love it, marketers are only part of the content equation. And while super-important, what gets your

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