Michi MacLennan: Content marketing for charities – adopting Red Bull's approach – Third Sector


Third Sector

Michi MacLennan: Content marketing for charities – adopting Red Bull's approach
Third Sector
Some get sniffy about producing too many "asks", but think of it instead with reference to audience need: if they really like a piece of content, they want the logical next step. You should think where your piece of content is on the donation funnel

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