More than Luck of the Irish: What Guinness Can Show Us About the Power of Content Marketing – The Content Standard by Skyword


The Content Standard by Skyword

More than Luck of the Irish: What Guinness Can Show Us About the Power of Content Marketing
The Content Standard by Skyword
If you plan to sip a Guinness on St. Patrick's Day, you have content marketing to thank. The iconic black beer from Ireland is popular throughout the world because of a lucky stroke of genius—an idea that foreshadowed the rise of branded content. In

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