Return on Content: A Review of How Spending Patterns on Content Marketing Are Changing – Business 2 Community


Business 2 Community

Return on Content: A Review of How Spending Patterns on Content Marketing Are Changing
Business 2 Community
Because of the way results lag investment, content marketers sometimes have a problem calculating the ROI of the content. (Call it ROC: Return on Content.) But help is at hand, because the CMI (Content Marketing Institute) has just completed its annual

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