How social media turned the NBA into a made-for-tv drama – SB Nation

October 10, 2018

SB Nation

How social media turned the NBA into a made-for-tv drama
SB Nation
The NFL remains programming king, with regular season numbers that mirror playoff NBA viewership, but basketball is catching up. Thanks to a cocktail of social media and star power, the NBA has cultivated some of the best characters in professional sports.

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