J-Beauty, Men's Grooming And Social Media Influencers — Three Shifts In The US Beauty Market – Forbes


Forbes

J-Beauty, Men's Grooming And Social Media Influencers — Three Shifts In The US Beauty Market
Forbes
Beauty continues to shine as a bright spot in retail and, in the US, three trends appear to be driving the category: a shift away from K-beauty toward J-beauty, male consumers' adoption of new skincare and beauty products, and social media influencers' …

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