Pay only $29 for this extensive set of courses in social media marketing – Mashable


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Pay only $29 for this extensive set of courses in social media marketing
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We hate to break it to you, but posting perfectly-edited photos on Instagram during "prime time," writing a few advice pieces on Medium, and posting Gary Vee inspired updates on LinkedIn do not exactly constitute as social media marketing. Real social …
Pharma and Healthcare Social Media Market Report 2018: Competition, Concentration Rate, Production Status and …Market News Today

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Clashtag: British Olympians ‘steal’ #GBR from Nebraska Huskers football fans

Fans of the Nebraska Cornhuskers football team have long cheered Go Big Red so why is the Union Jack now latching onto their tweets?

On the wind-swept plains of Nebraska, the abbreviation GBR means a specific thing to supporters of the University of Nebraska football team.

The Cornhuskers, so named in honor of the home states agricultural heritage, have won five collegiate national titles and 880 games since being founded in 1890, the fourth-most of any top-level university in the United States. Theyre a big deal in the land of cows, corn and college football.

And when a fan of the team roars Goooo Biiiig Reeeed on the way into Memorial Stadium on a fall Saturday, at a pancake breakfast in a church basement, at the gas station or really anywhere in or around Lincoln, the states capital she expects to hear a quick Go Big Red in response.

This is the cadence of a football season in Nebraska, and on Twitter, in Cornhusker circles (fans refer to themselves as Huskers), that traditional chant gets shortened to #GBR.

Lately, however, Nebraska football fans using the hashtag have noticed something new popping up in their social media feeds as the Olympics get under way in Brazil.

A Union Jack.

Thats because #GBR is accompanying tweets about the British Olympic team at the games in Rio. Using #GBR on Twitter now conjures up a hashflag, a small, emoji graphic deployed for big events. The Uefa Champions League final in May had a small depiction of the European Champions Clubs cup, and Februarys Super Bowl had a tiny Vince Lombardi trophy.

Understandably, the hashflag has ruffled the feathers of Cornhusker fans. As sports blogger Husker Mike lamented on Tuesday: … all of a sudden, the #GBR now has the British Union Jack attached to it. Wait … didnt we win two wars against the British so that we were free of England, her Majesty and that flag?

A
A British with Union Jack nails outside the Maracana stadium in Rio de Janeiro, ahead of the opening ceremony of the Olympic Games. Photograph: Adrian Dennis/AFP/Getty Images

It has also caused some consternation as fans mourn the loss of beloved 22-year-old kicker Sam Foltz, who died in a car accident on 23 July. Kyle Hobbs, a Lincoln resident, was at a nearby casino when he learned of Foltzs death and tweeted out his support, only to see a British flag accompany his words. I tweeted so fast I thought maybe I accidentally hit a flag emoji.

Perhaps no one in America monitors the GBR hashtag as closely as Kelly Mosier, the University of Nebraska athletic departments director of digital communications. One of his duties is to manage an official university Twitter account with more than 278,000 followers.

Mosier first recalled Cornhusker fans first noticing a British flair accompanying their tweets during the EuroVision Song Contest 2015. He wasnt surprised when the flag popped up again this month.

Theres literally nothing we can do. Its the Olympics. Its not like were going to call Twitter and say, Hey, youve got to stop doing that, Mosier said. Its a big world. There are lots of people talking about lots of things.

That hasnt stopped Nebraska fans from proposing some good-humored ideas as to how to handle the great #GBR conundrum of 2016.

Lance Knapple, an investigator for the state of Nebraska, tweeted at the official Nebraska athletics Twitter account that a football match should be organized between the Cornhuskers and Great Britain with the winner taking ownership of #GBR.

An American football match.

If they want to cobble together a football team and bring it over here, we can get this set up right now, Knapple said. We can take care of it.

Joking aside, Knapple admitted that hes an Anglophile at heart. Its a great country full of wonderful music and writing, he said. BBC TV is by far better than American television.

Mosier, who has made a few trips to London in his lifetime, also expressed his love for all things British, particularly the tiny, blue-and-red image hell have no choice but to see thousands of times in the coming weeks as he monitors Nebraskas social media feed. Its Britain, Mosier said. Its a cool-looking flag.

Still, sporting allegiances die hard.

Nebraska Huskers (@Huskers) August 4, 2016

WE DECLARE THESE TRUTHS TO BE SELF EVIDENT!

THAT GBR SHOULD HAVE A AND NOT A ! https://t.co/yMYg7Mzsr5

But that, too, was said mostly in fun. Two days earlier the Huskers account sent out some qualified support to its hashtag mate of the next few weeks.

Nebraska Huskers (@Huskers) August 2, 2016

Hey @TeamGB, good luck in Rio.

We’ll be cheering for you some, even though our heart is with @TeamUSA.

Two teams, one hashtag…#GBR

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Trump administration reviewing EPA website, curbs agency communication

Washington (CNN)The Trump administration is examining the website of the Environmental Protection Agency to determine which information will remain, underscoring concerns that climate change and other scientific data might be removed.

EPA employees have also been instructed not to release press releases, publish blog posts or post anything on social media. It’s part of a crackdown by the new administration that seems to be especially felt at the EPA and the Interior Department, leaving some employees “terrified.”
    EPA spokesperson Doug Erickson said the objective of the website review is to have an agency page that reflects the new administration’s policies.

      Badlands

      In a statement, the Park Service blamed “a former employee who was not currently authorized to use the park’s account” for the tweets.
      The change in social media since the last major presidential transition complicates things, said Joe Valenzano, associate professor and chairman of the Department of Communications at the University of Dayton.
      “Because social media is relatively new, and the use of blogs to promote policy is relatively new there’s no real precedent to say whether freezing communications in the way Trump administration has is a common practice or not,” he said.
      But “in the larger context of Trumps war on the media you see tapestry that makes it look somewhat strange.”

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      A ‘digital detox’ sounds too quaint for 2016 – I don’t want to ban social media, it’s the way we live now | Brigid Delaney

      Writers such as Zadie Smith and Jonathan Franzen speak of having to tune out the internet in order to write. But is that just tuning out real life?

      This will be the year, I say every year. The year when the fever breaks, the addiction weakens, when my attention span and focus becomes a vast, smooth body of water without rips or currents pulling me back and forth, dragging me under, taking me out.

      A year not without the internet but having the internet under control. It might look like this: check email three times a day, visit Twitter five times, check Facebook once instead of what it is now: a constant binge, 20 tabs open on the browser, and multiple conversations occurring simultaneously on half a dozen different platforms, from Facebook messenger to Google chat.

      It seems like each year its getting harder and harder to switch off. The devices are getting faster, lighter and better, and we are drawing ever closer to them. Social media and our interactions on it seem no longer ancillary to our regular lives but overlaid, cheek to cheek, the skin across our bones.

      The phrase digital detox seems quaint, like something from another era (2013? 2014?). Its 2016 and we are past the point of no return.

      But what is that point? Is it when you suspect your online life is richer, deeper, more intense, fast and funny than anything you could hope for IRL? When you think leaving the digital world would kill the best part of yourself? But why would you kill the thing you love?

      Increasingly, people feel like their real selves online, and its out in the world that they feel false or slow or derivative. The wit on Twitter (they actually are a raconteur like it says in their profile), the hot talking Tinder dude, the Instagrammer who wants to share every sunset out there in the real world eye to eye across a table, or in some bar the words dry up in their throat and there is that passing, melancholy thought: Things were so much better online.

      Im surely not the only one left slightly reeling after an online conversation has escalated to something … unexpected … gotten so deep so quickly right down to the bones that Ive found myself sharing things Id never say in real life.

      Its not just the personal and profound but the dull details of life that bounce back and forth in endless messages: what did you have for lunch, what are you reading, have you seen this clip?

      But this overlay and the constant disruption that occurs can be the enemy of creating anything of depth and substance, whether it is writing a novel or making a garden. Hence my fierce desire in 2016 to break away.

      In the Woman of the Hour podcast, Zadie Smith recently detailed how she had to curb her internet use if she wanted to write books. She almost always has an away message on her email and uses an old fashioned flip phone that doesnt have an internet connection.

      Its the action of an addict, Smith told podcast host Lena Dunham. Ill go down a Beyoncé Google hole for 4 hours anything but write. First I got the flip phone, it has nothing on it, it barely texts (then) I found something online which takes social media off your computer.

      She also uses internet blocking software Self Control, Freedom and Brown Noise to block out sound.

      When I started writing, the internet barely existed (Smith is 40) but I have a feeling that younger people dont have these addictive issues because they grew up with it. For us one minute it wasnt there and then it was.

      Other novelists, including Jonathan Franzen, talk about the internet as if it is the enemy of creating good art. He wrote in the Guardian:

      When Im working, I need to isolate myself at the office, because Im easily distracted and modern life has become extremely distracting. Distraction pours through every portal, especially through the internet. And most of what pours through is meaningless noise. To be able to hear whats really happening in the world, you have to block out 99% of the noise.

      Is the solution to scrub the internet out of your home and out of your life to install the software, tape up the plugs, disable the modem, disconnect the wifi, pretend it doesnt exist, reinstate your attention span to pre-internet level? To make it like 1980 when you write your book, and all you have is the home phone, which is off the hook?

      Maybe not, because the worlds created with these perfect attention spans cant therefore be a slice of modern life, because this life is now so different from the circumstances under which the work was created.

      A recent article in Fader contrasted the songs of Adele and Drake.

      Adele is writing songs as if the internet didnt exist, while Drake acknowledges the overlay between our real life and virtual life. (Frank Ocean, novelist Tao Lin and Kanye are others who are good depicting our hyper-connected age.)

      According to Aimee Cliff in Fader:

      The contrast is uncanny. Not only is Adele a chart challenge to Drake, but shes also his polar opposite and no two songs could illustrate this better than Hello and Hotline Bling. Although both songs seem to be fundamentally dealing with the decades-old, familiar pop subject matter of missed connections, Drakes takes place in our current world, in which you cant escape updates and rumors about your ex even as you travel the world. Meanwhile, Adele sets her scene in a pre-social media universe: one in which shes been calling the person shes trying to reach on their landline for years (when I call you never seem to be home) and doesnt even know if they live in the same place or not.

      This is not to say that Drakes music is better than Adeles, but when it comes to making sense of the world we need people who can tell it how it really is, not how it once was.

      One can imagine Franzen returning to the world from his writing cocoon and feeling as if hes woken up in a different century.

      Early 20th century novelist EM Forster had one perfect plea: only connect. Now all we do is connect. Were blitzing on connections, were mainlining connections, were connecting when we should be asleep, should be alone, should be talking to the people in front of us (IRL).

      The future as JG Ballard imagined it is now. We fetishise our machines and devices the way that Vaughan did with vehicles in Crash. But instead of dehumanising us, it has the potential to have the opposite effect. All those Twitter jokes, all those Facebook friends, all those people who would have slipped through the cracks and time, the net is there to catch them.

      There are riches here that our Victorian descendants out all day in the paddocks, acres of silence, church and calling on people on Sunday could have never imagined.

      We just have to work out a way to write books and make art with this disruption we have to be able to fold it into our work to create new kinds of work. Maybe thats the resolution for 2016.

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      Leicester City ‘could make 150m from Premier League win’ – BBC News

      Image copyright Getty Images
      Image caption Leicester City’s Algerian-born star Riyad Mahrez celebrates a goal

      Leicester City are set for a potential 150m boost for winning the Premier League title, analysts at sports data and marketing firm Repucom have said.

      The sum comprises Premier League prize money, Champions League participation cash, and increased match day revenues from ticket and hospitality sales.

      The Foxes will also enjoy a higher valuation of sponsorship assets, and a growth in fan bases globally, it said.

      Leicester clinched a fairytale first championship on Monday evening.

      Chelsea’s 2-2 draw with second-placed Tottenham Hotspur meant the north London club could not catch Leicester.

      The East Midlands club will now feature in the Uefa Champions League next season, taking them to an even larger European and world TV audience.

      Social media surge

      Spencer Nolan, head of consulting at Repucom UK and Ireland, said adding fans worldwide remained “central to realising the club’s full potential as a commercial entity”.

      “While it is too early to really evaluate the rapidly growing fan bases we are starting to see across Asia for example, social media provides us an opportunity to start to quantify this surge.”

      Image copyright Leicester City/Facebook
      Image caption The club is growing its overseas Facebook presence, including in Thailand

      This season, the club’s Facebook page following has grown by a huge 540%, making it one of the fastest growing accounts of any sports team globally.

      Algeria’s 500,000 followers represent Leicester City’s largest fan base on the social network (16.7%), thanks to the performances of PFA Player of the Season, team winger Riyad Mahrez.

      There have also been large increases in Thailand and Italy, the homelands of the club’s owners and manager respectively.

      ‘Maximise returns’

      Mr Nolan said the summer would be an important time for the East Midlands club to build its commercial presence.

      “Leicester City FC’s real commercial potential will become clearer in the season break as brands vie to associate themselves to the club and, in turn, the league winners aim to maximise the returns their status could command,” he said.

      He also said that in the 2015-16 season, Leicester’s TV audiences had soared by more than 23% globally – “which will help… to increase the value of their sponsorship properties next term”.

      “The task now is to optimise the value of those assets and ensure they attract the incomes Leicester City could now generate.”

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