Learn how to edify your email etiquette in our next #BizChats

Image: mashable composite

Email. is. Everywhere.

Email has impacted much more than our overflowing inboxes. Whether a nuisance in your eyes or the best thing since sliced bread, email has revolutionized the way we disseminate information with one another.

One of the major things professionals struggle the most with over email is fighting to be seen in a sea of hundreds (or maybe thousands) of emails. What does it really take to stand out from the rest?

Join us Thursday, August 25 at 2 p.m. EST/11 a.m. PST for our next #BizChats Twitter chat where well be discussing how to improve your email marketing game and set yourself for a response after you click “send.”

Joining us will be: AJ Ghergich, SEO & content marketing expert for Ghergich & Co.; Mari Smith, Facebook marketing expert, social media influencer & speaker; Matthew Vernhout, author, blogger & digital marketing expert; Natalie Zfat, writer, entrepreneur & social media influencer; and Paul Dunay, financial services and U.S. marketing leader for PwC.

Follow @MashBusiness and join in using the hashtag #BizChats. We look forward to hearing your questions.

Have something to add to this story? Share it in the comments.

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User-generated content marketing platform Yotpo closes $51M Series D round

Yotpo, a platform that lets companies gather content from their customers in the form of reviews, Q&As, photos and videos, mainly for use in marketing, has closed $51 million in Series D funding.

The round is led by Access Industries (ClalTech), with participation from existing backers Bessemer Venture Partners, Marker, Vintage Partners, Blumberg Capital, Rhodium, and 2B Angels, in addition to new investor Vertex Ventures. It brings total funding for the Tel Aviv-headquartered company to $101 million.

Founded in 2011, Yotpo’s user-generated content marketing platform makes it easy for businesses to solicit reviews and other user-generated content, and then to amplify this content for marketing purposes or simply to use for customer feedback.

It says it uses AI and a data-driven approach that ensures content is requested at the most optimum time and in the most appropriate way, post-purchase. By doing this, the startup claims to have the highest order-to-review conversion rates in the industry.

Specifically, co-founder and CEO Tomer Tagrin tells me Yotpo is using billions of behavioural data points to learn consumer behaviour patterns “to create smarter requests that are sent in the right way, at the right time, every time”. This includes emails that are personalised based on time so customers receive requests at the moment when they’re most likely to respond.

In addition, Yotpo’s algorithms identify the device and email client used to open the email and adapt the format dynamically to create the most frictionless submission experience.

Furthermore, the startup is using sentiment analysis to analyse the user-generated content that is submitted. “Yotpo uses natural language processing to ensure that reviews are classified accurately by both star ratings and textual analysis,” says Tagrin.

“That means smarter marketing, fewer missed opportunities, and much better on-site optimisation. This level of understanding impacts reviews automatically shared on-site and on social media”.

Meanwhile, Yotpo says it will use the funding to build out its “enterprise-grade platform” and continue global expansion. This will include the opening of a second U.S. office in Salt Lake (it already has offices in Tel Aviv, New York, and London), and the addition of 150 employees, bringing total headcount to over 400.

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How to prevent muscle loss as you age

As you get older, changes in your sex drive, energy levels and memory are all things you have to contend with.

But what you may not realize is the loss of muscle and strength a preventable medical condition known as sarcopenia can impact older Americans too.

Between 5 and 13 percent of people age 60 to 70 and between 11 and 50 percent of those age 80 and older are affected by sarcopenia, according to a 2010 study in the Journal of Cachexia, Sarcopenia and Muscle.


Without taking steps to prevent muscle loss, the condition can affect your ability to move, recover from illness, and ultimately lead the healthy and active lifestyle youve always wanted. In fact, some experts are even coining sarcopenia the new osteoporosis. 

The good news is with some simple diet and lifestyle changes, sarcopenia can be prevented and your golden years can be great ones. Here’s how to prevent muscle loss as you age:

1. Eat protein-rich foods.
Studies suggest adults can lose up to 8 percent of muscle mass each decade after age 40.

One of the major reasons older adults in particular are affected by a decline in muscle mass is theyre not eating enough calories, protein and amino acids.

Amino acids are what the muscle uses to build itself, Suzette Pereira, PhD, an associate research fellow at Abbott, told Fox News.


Protein is best consumed throughout the day, and experts say you should aim for double the recommended daily allowance (RDA) of the nutrient between 90 to 100 grams.

People who doubled up on protein had an increase in muscle protein synthesis, the process by which your cells use protein to build more muscle, a 2014 study in the American Journal of PhysiologyEndocrinology and Metabolism found.

Eggs, chicken, turkey, fish, dairy, beans and legumes are all great protein sources. Or consider adding a whey protein shake into your diet to get your fill.


2. Hit the gym.
Cardiovascular exercise and weight training are crucial because they consistently activate and signal the muscles to grow.

In fact, men and women in their 60s and 70s who started weight training developed muscles as large and as strong as people in their 40s, a 2011 study in the journal Medicine and Science in Sports and Exercise found.

Aim for 150 to 300 minutes of any type of moderate-endurance exercise a week in addition to weight training three times a week to build muscle and improve strength, Jim White, a registered dietitian nutritionist and owner of Jim White Fitness & Nutrition Studios in Virginia Beach and Norfolk, Virginia, told Fox News.

Start with eight to 10 repetitions of one exercise per body part, with 30 to 60 seconds in between sets to rest. Then gradually work up to four exercises per body part for maximum benefits.

4. Sleep.
After a workout, your body needs time to regenerate itself, and most of that work happens while you sleep, so try your best to get seven to nine hours each night.


5. Dont cut carbs.
When youre not eating carbohydrates, youre often lackluster, White said. You lack energy to be able to lift weights, youre weak, and youre jeopardizing your chances of building more muscle mass.

Instead of white, refined grains which lack vitamins and fiber, and can spike your blood sugar aim to get 6 to 11 servings of whole grains, sweat potatoes, beans, legumes and fruit.

Whats more, studies suggest eating a combination of protein and carbohydrates before and after a workout can also help build muscle.


6. Get enough vitamin D.
A lack of vitamin D can impact your bodys ability to build muscle. Age itself can predispose you to a lack of vitamin D, but if you have darker skin, avoid the sun or are obese, youre at risk too.

Talk to your doctor about checking your levels, and ask if a supplement is a good idea.

Make sure to get vitamin D through fortified milk, orange juice, cereals, fatty fish like salmon and mackerel, beef liver or egg yolks.

7. Limit your alcohol intake.
Drinking alcohol can make you dehydrated, which can affect muscle function.

Women should limit their alcohol consumption to one glass per day a 5 ounce glass of wine or a 12 ounce beer and men should limit it to two, White said.

Julie Revelant is a health journalist and a consultant who provides content marketing and copywriting services for the healthcare industry. She’s also a mom of two. Learn more about Julie at revelantwriting.com.

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Guy Gets Paid To Take Animal Selfies All Day While You Suffer At Your Desk

Allan Dixon is a photographer from New Zealand who has the best job in the world.

Dixon has a degree in computer engineering and, as Mashable reports, worked at a myriad of defunct startups until he finally found the career for him: taking selfies with cute animals.

Its like how I went to collegeto learn how to write fiction, then graduate school to learn how to write fiction, then ended up writing stories about wholesome bros taking photographs with alpacas. Capitalism is fucking weird, guys.

Dixon calls it adventure content marketing, which literally involves just photographs and videos of him in nature, with animals, having fun.

There is, apparently, such a big market for people taking pictures of themselves in cool places with adorable animals, that you can build yourself a life around just that.

You have to admit, he does have a penchant for this.

You have to have an old shoe for a heart not tofeel a surge of warmth while looking at the picture above.

Warmth in your heart, to be specific. If you feel a warmth elsewhere, that is a different thing, but youll probably like all these pictures a lot, anyway. Im talking about bestiality.

OK, lets move on.

Although, Id like you to imagine, for a moment, what this scene looked like from any other perspective other than the one we see here.

A guy on the ground taking probably a hundred straight photographs next to a cat on a skateboard.

I justshit my pants from cuteness.

Its a thing that happens to me. I shit when Im happy. I shit when Im sad. I shit when I have eaten food and need to get rid of it in a toilet. And I shit when I see cute things.

This is his JOB. This is a picture of him AT WORK.

This cat is his colleague.

This bird is hiscoworker.

This gross creature is his boss.

This horse is a horse.

Dear reader, wemust follow Dixons example. He knew what he liked (pretending to yell next to cute animals), and he made that dream a reality. We can all learn a lot from him.

Godspeed, Dixon. May you continue on your noble path.

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50 of the top Snapchat marketing influences (that aren’t DJ Khaled)

DJ Khaled records a Snapchat video as he performs onstage during the 2016 Budweiser Made in America Festival at Benjamin Franklin Parkway on September 4, 2016 in Philadelphia, Pennsylvania.
Image: Getty Images for Anheuser-Busch

One of the major complaints people have about Snapchat is that its hard to know who to follow.

In fact, even if you know who you want to follow its hard to find them. You basically have to know what their username is. This annoyance has caused many to ignore Snapchat, but thats a dangerous game for marketers.

With 100 million daily users and 7 billion daily page views, Snapchat has engagement other networks like Facebook can only dream of. To see how you can use Snapchat to build audiences and engage with followers, check out this list of 50 of the top marketing influencers (presented in no particular order) who are making it happen right now.

  1. @garyvee No one knows more about crushing it than Gary Vaynerchuk. Hes squeezed the marketing juice out of every channel hes touched, and with hundreds of thousands of followers hes already crushing it on Snapchat.

  2. @petershankman Best selling author and futurist commenting on the customer service space. Peter is best known for founding HARO. Now a well-known TV news talking head, CEO, and worldwide speaker.

  3. @cyninla Cynthia Johnson is all about personal branding. She understands how well Snapchat can communicate a personality so check out her stories and notice how quickly you feel youre drawn into a conversation.

  4. @joelcomm Joel Comm was snapchatting before Snapchat. His Walks With Joel were informal chats added to his website. Thats exactly what Snapchats all about. The guy who cracked AdSense and spotted Twitter when it was still just a twinkle in Jack Dorseys eye says Snapchat is the next big thing.

  5. @coolestcool Canadian Ross Simmonds teaches businesses all about content marketing and storytelling. Hes written a guide to Snapchat and on his account, he practices what he preaches.

  6. @morganb180 Morgan Brown is an expert on growth hacking. He makes use of Snapchat as a communications channel. Followers can watch his stories but they can also ask him questions, and he promises to answer them. Thats relationship-building!

  7. @murraynewlands Murray Newlands motivational social media celebrity, international speaker and the cofounder of Due, an invoicing company with more than 75,000 customers and a business coach who helps companies find their rocket fuel. He loves Snapchats new targeting features so follow him to find out what he says about them.

  8. @anitanewton1 Anita Newton is VP of Marketing Adknowledge at Adknowledge. She also serves as a startup marketing advisor for entrepreneurs and is a contributing editor for Inc.com.

  9. @everettetaylor A four-time entrepreneur, Everette Taylor serves as VP of Marketing for the on-demand car startup Skurt. Everette uses Snapchat not only to spread his knowledge about digital marketing but also as a means to inspire people and make them laugh.

  10. @noahkagan One of Facebooks first employees, Noah Kagan headed marketing at Mint and founded AppSumo and SumoMe. Hes an uber-entrepreneur, and his Snapchat stories are packed with advice about growth marketing.

  11. @marismithchat Snapchats founder Evan Spiegel rejected Facebooks $3 billion buyout offer. Mari Smith is the expert on Facebook marketing and shes now on Snapchat. Watch how a Facebook maven conquers Stories.

  12. @unmarketing For Scott Stratten, marketing is unmarketing, the art of making sales without really trying. That makes him a great match for Snapchat which turns relationships and engagement into the preparation for the close.

  13. @davemorin Dave Morin founded Path, a social network that Google tried to buy for $100 million. He was a Facebook product lead and he understands exactly how social platforms work and what businesses need to do to grow.

  14. @leilajanah Leila Janah is the Founder and CEO of Sama Group, Co-Founder and CEO of Laxmi, and an award-winning social entrepreneur. She works to get digital work for those in poverty-stricken countries to assist them in becoming financially independent. Leila is also a Young Global Leader of the World Economic Forum, a Director of CARE USA, a 2012 TechFellow, recipient of the inaugural Club de Madrid Young Leadership Award, and the youngest person to win a Heinz Award in 2014.

  15. @chriskubby Chris Kubbernus has a strong personal brand and teaches others how to build their own strong personal brands. Hes also figured out how to build audiences fast on Snapchat. Watch him and you can see how he does it.

  16. @kimgarst Kim Garst has owned an online business for over 20 years and has become a leading authority on digital marketing, social media, and social selling. She runs Boom Social and has authored numerous books on the subjects of online and digital marketing strategies.

  17. @d1sgruntl3d Peter Sellis used to run an influencer marketing service in Santa Monicas Science Incubator. Now hes responsible for Snapchats monetization. Thats a mix you need to follow.

  18. @tonyadam Tony Adam used to work at MySpace. Now he runs his own digital marketing agency. His team has to stay on top of engagement and content marketing, so check out what hes doing with his own Snapchat account.

  19. @theevachen212 Eva Chen is an influential editor and writer as well as compulsive shopper and traveler. She edits and writes for Conde Nest on fashion as well as serves as a contributing editor for WSJ Magazine.

  20. @CA_lawyer Mitch Jackson is a lawyer who helps businesses to grow. He says that Snapchat is the closest thing to reaching out, physically taking a clients hand and bringing him or her into your business life.

  21. @cyreneq Cyrene Quiamco works as a designer at Verizon, but she moonlights as a Snapchat artist. Her snaps win between 10,000 and 15,000 views each and brands are paying her as much as $10,000 for a single snap.

  22. @TaliaWolf Talia Wolf started using Snapchat to show pictures of her dog. Now she offers strategies to build an email list, tips for mobile landing pages, and advice about mobile checkouts. Notice how she never promotes herself, gets right to the point and always provides valuable content.

  23. @itschriscoleman Chris Coleman used to make videos for Buzzfeed. Now hes brought those video skills to Snapchat where he also offers weekly random fun facts.

  24. @georgio.copter One of the things that make Snapchat special is being able to draw on Snaps. Cyrene Quiamco does it, and so does Georgio Copter. Check him out to see how creative the platform can be.

  25. @hello.aileen AIleen Lee is the founder and managing partner of Cowboy Ventures, a digital seed-stage focused fund that helps startup build their products and scale their companies. She works as both an investor and operator with these companies, leveraging her product development and marketing experience.

  26. @caseyneistat Casey Neistat is a YouTube star who has made the move to HBO and to Snapchat. He uses the platform to add moments of his life to his Story which he then uploads to YouTube. Follow him to see the difference between YouTubes video platform and Snapchat.

  27. @julesmarcoux Marketer Jules Marcoux became a best-selling author at 21. He sees Snapchat as a drug dealer strategy: Get people addicted to your free content first. Be part of their life.

  28. @casparlee1994 Snapchat started with teens and its created a group of people who used Snapchat to become stars for those teenage users. Caspar Lee is one of the people who has defined the genre. Hes a Snapchat celebrity.

  29. @livlongley LIv Longley is Senior Manager, Demand and Lead Generation for Zoomdata. Previously, she led communications for InsideView and marketing for Searchmetrcis. She has global market experience that spans traditional, mobile, social, and search marketing.

  30. @rossoverline Ross Overline is a product marketing manager for Twitter as well as CEO and Principal of Impact Consulting. His focus is on using marketing and communication to launch products and win consumers for companies.

  31. @randersonbell Ryan Anderson Bell is a digital storyteller, connector, and tech lover. As Executive Director at VRSalon, he is involved in virtual reality and augmented reality projects. He is the founder of SummitLive, the largest conference for non-traditional media and is an avid lover of Periscope and all types of social media and marketing platforms.

  32. @tailopez1 Tai Lopez went from struggling entrepreneur to Lambo-driving millionaire. Hes now on Snapchat where he tells people what he did, what they need to do and what happens when you get there.

  33. @shaylaprice01 Shayla is a B2B marketing strategist who has spent the last 10 years, helping organizations with their marketing and strategic planning processes while also authoring guest posts for companies like KISSMetrics. She also writes about Saas and ecommerce topics.

  34. @briansolis With one of the top marketing blogs in the world, Brian Solis also works as a digital analyst, anthropologist, and futurist. He is a principal analyst at Altimeter Group as well as award-winning author and keynote speaker. Brian has helped many brands and celebrities undertake digital transformation to more effectively market themselves.

  35. @tweetinggoddess Samantha Kelly was once all about Twitter, running accounts for business clients, but now she is using Snapchat for more clients because of the value she sees in this platform. She offers good examples of how she leverages the relationship that can be created between social media platforms to exponentially increase results.

  36. @aaronzakowski Known as the Facebook ads magician, Aaron runs an agency called Zammo Digital that is dedicated to this marketing tactic. He uses Snapchat to show you his office and his hometown in Israel as well as share his insight on Facebook ads.

  37. @deelaan Dylan La Com as the original developer of GrowthHackers.com and is currently pursuing a number of projects that interest him. He has previously founded a number of projects and startyups as well as won a hackathon and other accolades.

  38. @johnrampton John Rampton is an online marketing specialist, blogger, entrepreneur, connector and speaker. His seven-figure blogging has garnered him much attention, spending time on panels teaching others how they can achieve similar results.

  39. @sabasedighi Saba Sedighi is a social media marketer, content creator, brand strategist and Snapchat for business instructor. She teaches others how to use Snapchat to market their business, engage with their target audiences, and enhance their brand through this social media channel.

  40. @jaybaer Jay Baer is the author of the popular marketing book, Youtility, as well as other books plus he is a keynote presenter and marketing strategist. Jay also produces significant amounts of valuable content that provides numerous insights into marketing.

  41. @randfish Rand Fishkin is the founder of Moz and is known as one of the top experts on SEO. His expertise on a range of complex marketing topics is delivered in an easy-to-understand way so all types of benefits can benefit from his knowledge.

  42. @ieatpickles1111 Chelsea Votel is a Brand Manager at WHIT as well as a social media influencer. She has taught her audience how to make their own TV show on Snapchat as well as regularly shares stories about brands and their marketing efforts.

  43. @nickcicero Nick Cicero is the Founder and CEO of Delmondo, an influencer marketing agency that created the first Snapchat analytics solution for brands. He offers insights into digital content strategy and tactics.

  44. @tristantales Tristan Tales understands how to leverage Snapchats stories feature. He shares how he has used it for a number of global brands to create content that has gone viral.

  45. @joannastern As a tech reviewer for the Wall Street Journal, she covers all kinds of topics related to marketing and online marketing technology. She has encouraged older consumers to try Snapchat, including regular features on different social media platforms.

  46. @johnleedumas John Lee Dumas runs a popular podcast called EOFire (Entrepreneur On Fire) where he has interviewed over 1,200 entrepreneurs as well as marketing leaders and experts. He uses his Snapchat account to offer more original content and opinions.

  47. @schmittastic Amy Schmittauer works as a business and content marketing coach. She offers recommendations about how to leverage all types of social media marketing channels to enhance your brand and business.

  48. @thecarlosgil Carlos Gil writes content daily and shares his knowledge and experience with operating social media for a retail chain. He covers a wide range of topics outside of just Snapchat marketing strategies.

  49. @thesarahmoore As the head of a social media agency, Sarah N. Moore has excellent insights how to make the most out of Snapchat. She uses her own account as a living example of how to maximize what this platform can do.

  50. @gerardadams Gerard Adams sold EliteDaily.com for $50 million. Now he teaches other entrepreneurs to follow his path including on Snapchat. He says that snapchatters should understand their audiences, embrace the time limit and show their personality.

Image: Victor Fraile

Josh Steimle is the author of Chief Marketing Officers at Work and the CEO of MWI, a digital marketing agency with offices in the US and Asia, and despite being over 40 can still do a kickflip on a skateboard.

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