Guy Gets Paid To Take Animal Selfies All Day While You Suffer At Your Desk

Allan Dixon is a photographer from New Zealand who has the best job in the world.

Dixon has a degree in computer engineering and, as Mashable reports, worked at a myriad of defunct startups until he finally found the career for him: taking selfies with cute animals.

Its like how I went to collegeto learn how to write fiction, then graduate school to learn how to write fiction, then ended up writing stories about wholesome bros taking photographs with alpacas. Capitalism is fucking weird, guys.

Dixon calls it adventure content marketing, which literally involves just photographs and videos of him in nature, with animals, having fun.

There is, apparently, such a big market for people taking pictures of themselves in cool places with adorable animals, that you can build yourself a life around just that.

You have to admit, he does have a penchant for this.

You have to have an old shoe for a heart not tofeel a surge of warmth while looking at the picture above.

Warmth in your heart, to be specific. If you feel a warmth elsewhere, that is a different thing, but youll probably like all these pictures a lot, anyway. Im talking about bestiality.

OK, lets move on.

Although, Id like you to imagine, for a moment, what this scene looked like from any other perspective other than the one we see here.

A guy on the ground taking probably a hundred straight photographs next to a cat on a skateboard.


I justshit my pants from cuteness.

Its a thing that happens to me. I shit when Im happy. I shit when Im sad. I shit when I have eaten food and need to get rid of it in a toilet. And I shit when I see cute things.


This is his JOB. This is a picture of him AT WORK.


This cat is his colleague.


This bird is hiscoworker.


This gross creature is his boss.


This horse is a horse.

Dear reader, wemust follow Dixons example. He knew what he liked (pretending to yell next to cute animals), and he made that dream a reality. We can all learn a lot from him.

Godspeed, Dixon. May you continue on your noble path.

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50 of the top Snapchat marketing influences (that aren’t DJ Khaled)

DJ Khaled records a Snapchat video as he performs onstage during the 2016 Budweiser Made in America Festival at Benjamin Franklin Parkway on September 4, 2016 in Philadelphia, Pennsylvania.
Image: Getty Images for Anheuser-Busch

One of the major complaints people have about Snapchat is that its hard to know who to follow.

In fact, even if you know who you want to follow its hard to find them. You basically have to know what their username is. This annoyance has caused many to ignore Snapchat, but thats a dangerous game for marketers.

With 100 million daily users and 7 billion daily page views, Snapchat has engagement other networks like Facebook can only dream of. To see how you can use Snapchat to build audiences and engage with followers, check out this list of 50 of the top marketing influencers (presented in no particular order) who are making it happen right now.

  1. @garyvee No one knows more about crushing it than Gary Vaynerchuk. Hes squeezed the marketing juice out of every channel hes touched, and with hundreds of thousands of followers hes already crushing it on Snapchat.

  2. @petershankman Best selling author and futurist commenting on the customer service space. Peter is best known for founding HARO. Now a well-known TV news talking head, CEO, and worldwide speaker.

  3. @cyninla Cynthia Johnson is all about personal branding. She understands how well Snapchat can communicate a personality so check out her stories and notice how quickly you feel youre drawn into a conversation.

  4. @joelcomm Joel Comm was snapchatting before Snapchat. His Walks With Joel were informal chats added to his website. Thats exactly what Snapchats all about. The guy who cracked AdSense and spotted Twitter when it was still just a twinkle in Jack Dorseys eye says Snapchat is the next big thing.

  5. @coolestcool Canadian Ross Simmonds teaches businesses all about content marketing and storytelling. Hes written a guide to Snapchat and on his account, he practices what he preaches.

  6. @morganb180 Morgan Brown is an expert on growth hacking. He makes use of Snapchat as a communications channel. Followers can watch his stories but they can also ask him questions, and he promises to answer them. Thats relationship-building!

  7. @murraynewlands Murray Newlands motivational social media celebrity, international speaker and the cofounder of Due, an invoicing company with more than 75,000 customers and a business coach who helps companies find their rocket fuel. He loves Snapchats new targeting features so follow him to find out what he says about them.

  8. @anitanewton1 Anita Newton is VP of Marketing Adknowledge at Adknowledge. She also serves as a startup marketing advisor for entrepreneurs and is a contributing editor for Inc.com.

  9. @everettetaylor A four-time entrepreneur, Everette Taylor serves as VP of Marketing for the on-demand car startup Skurt. Everette uses Snapchat not only to spread his knowledge about digital marketing but also as a means to inspire people and make them laugh.

  10. @noahkagan One of Facebooks first employees, Noah Kagan headed marketing at Mint and founded AppSumo and SumoMe. Hes an uber-entrepreneur, and his Snapchat stories are packed with advice about growth marketing.

  11. @marismithchat Snapchats founder Evan Spiegel rejected Facebooks $3 billion buyout offer. Mari Smith is the expert on Facebook marketing and shes now on Snapchat. Watch how a Facebook maven conquers Stories.

  12. @unmarketing For Scott Stratten, marketing is unmarketing, the art of making sales without really trying. That makes him a great match for Snapchat which turns relationships and engagement into the preparation for the close.

  13. @davemorin Dave Morin founded Path, a social network that Google tried to buy for $100 million. He was a Facebook product lead and he understands exactly how social platforms work and what businesses need to do to grow.

  14. @leilajanah Leila Janah is the Founder and CEO of Sama Group, Co-Founder and CEO of Laxmi, and an award-winning social entrepreneur. She works to get digital work for those in poverty-stricken countries to assist them in becoming financially independent. Leila is also a Young Global Leader of the World Economic Forum, a Director of CARE USA, a 2012 TechFellow, recipient of the inaugural Club de Madrid Young Leadership Award, and the youngest person to win a Heinz Award in 2014.

  15. @chriskubby Chris Kubbernus has a strong personal brand and teaches others how to build their own strong personal brands. Hes also figured out how to build audiences fast on Snapchat. Watch him and you can see how he does it.

  16. @kimgarst Kim Garst has owned an online business for over 20 years and has become a leading authority on digital marketing, social media, and social selling. She runs Boom Social and has authored numerous books on the subjects of online and digital marketing strategies.

  17. @d1sgruntl3d Peter Sellis used to run an influencer marketing service in Santa Monicas Science Incubator. Now hes responsible for Snapchats monetization. Thats a mix you need to follow.

  18. @tonyadam Tony Adam used to work at MySpace. Now he runs his own digital marketing agency. His team has to stay on top of engagement and content marketing, so check out what hes doing with his own Snapchat account.

  19. @theevachen212 Eva Chen is an influential editor and writer as well as compulsive shopper and traveler. She edits and writes for Conde Nest on fashion as well as serves as a contributing editor for WSJ Magazine.

  20. @CA_lawyer Mitch Jackson is a lawyer who helps businesses to grow. He says that Snapchat is the closest thing to reaching out, physically taking a clients hand and bringing him or her into your business life.

  21. @cyreneq Cyrene Quiamco works as a designer at Verizon, but she moonlights as a Snapchat artist. Her snaps win between 10,000 and 15,000 views each and brands are paying her as much as $10,000 for a single snap.

  22. @TaliaWolf Talia Wolf started using Snapchat to show pictures of her dog. Now she offers strategies to build an email list, tips for mobile landing pages, and advice about mobile checkouts. Notice how she never promotes herself, gets right to the point and always provides valuable content.

  23. @itschriscoleman Chris Coleman used to make videos for Buzzfeed. Now hes brought those video skills to Snapchat where he also offers weekly random fun facts.

  24. @georgio.copter One of the things that make Snapchat special is being able to draw on Snaps. Cyrene Quiamco does it, and so does Georgio Copter. Check him out to see how creative the platform can be.

  25. @hello.aileen AIleen Lee is the founder and managing partner of Cowboy Ventures, a digital seed-stage focused fund that helps startup build their products and scale their companies. She works as both an investor and operator with these companies, leveraging her product development and marketing experience.

  26. @caseyneistat Casey Neistat is a YouTube star who has made the move to HBO and to Snapchat. He uses the platform to add moments of his life to his Story which he then uploads to YouTube. Follow him to see the difference between YouTubes video platform and Snapchat.

  27. @julesmarcoux Marketer Jules Marcoux became a best-selling author at 21. He sees Snapchat as a drug dealer strategy: Get people addicted to your free content first. Be part of their life.

  28. @casparlee1994 Snapchat started with teens and its created a group of people who used Snapchat to become stars for those teenage users. Caspar Lee is one of the people who has defined the genre. Hes a Snapchat celebrity.

  29. @livlongley LIv Longley is Senior Manager, Demand and Lead Generation for Zoomdata. Previously, she led communications for InsideView and marketing for Searchmetrcis. She has global market experience that spans traditional, mobile, social, and search marketing.

  30. @rossoverline Ross Overline is a product marketing manager for Twitter as well as CEO and Principal of Impact Consulting. His focus is on using marketing and communication to launch products and win consumers for companies.

  31. @randersonbell Ryan Anderson Bell is a digital storyteller, connector, and tech lover. As Executive Director at VRSalon, he is involved in virtual reality and augmented reality projects. He is the founder of SummitLive, the largest conference for non-traditional media and is an avid lover of Periscope and all types of social media and marketing platforms.

  32. @tailopez1 Tai Lopez went from struggling entrepreneur to Lambo-driving millionaire. Hes now on Snapchat where he tells people what he did, what they need to do and what happens when you get there.

  33. @shaylaprice01 Shayla is a B2B marketing strategist who has spent the last 10 years, helping organizations with their marketing and strategic planning processes while also authoring guest posts for companies like KISSMetrics. She also writes about Saas and ecommerce topics.

  34. @briansolis With one of the top marketing blogs in the world, Brian Solis also works as a digital analyst, anthropologist, and futurist. He is a principal analyst at Altimeter Group as well as award-winning author and keynote speaker. Brian has helped many brands and celebrities undertake digital transformation to more effectively market themselves.

  35. @tweetinggoddess Samantha Kelly was once all about Twitter, running accounts for business clients, but now she is using Snapchat for more clients because of the value she sees in this platform. She offers good examples of how she leverages the relationship that can be created between social media platforms to exponentially increase results.

  36. @aaronzakowski Known as the Facebook ads magician, Aaron runs an agency called Zammo Digital that is dedicated to this marketing tactic. He uses Snapchat to show you his office and his hometown in Israel as well as share his insight on Facebook ads.

  37. @deelaan Dylan La Com as the original developer of GrowthHackers.com and is currently pursuing a number of projects that interest him. He has previously founded a number of projects and startyups as well as won a hackathon and other accolades.

  38. @johnrampton John Rampton is an online marketing specialist, blogger, entrepreneur, connector and speaker. His seven-figure blogging has garnered him much attention, spending time on panels teaching others how they can achieve similar results.

  39. @sabasedighi Saba Sedighi is a social media marketer, content creator, brand strategist and Snapchat for business instructor. She teaches others how to use Snapchat to market their business, engage with their target audiences, and enhance their brand through this social media channel.

  40. @jaybaer Jay Baer is the author of the popular marketing book, Youtility, as well as other books plus he is a keynote presenter and marketing strategist. Jay also produces significant amounts of valuable content that provides numerous insights into marketing.

  41. @randfish Rand Fishkin is the founder of Moz and is known as one of the top experts on SEO. His expertise on a range of complex marketing topics is delivered in an easy-to-understand way so all types of benefits can benefit from his knowledge.

  42. @ieatpickles1111 Chelsea Votel is a Brand Manager at WHIT as well as a social media influencer. She has taught her audience how to make their own TV show on Snapchat as well as regularly shares stories about brands and their marketing efforts.

  43. @nickcicero Nick Cicero is the Founder and CEO of Delmondo, an influencer marketing agency that created the first Snapchat analytics solution for brands. He offers insights into digital content strategy and tactics.

  44. @tristantales Tristan Tales understands how to leverage Snapchats stories feature. He shares how he has used it for a number of global brands to create content that has gone viral.

  45. @joannastern As a tech reviewer for the Wall Street Journal, she covers all kinds of topics related to marketing and online marketing technology. She has encouraged older consumers to try Snapchat, including regular features on different social media platforms.

  46. @johnleedumas John Lee Dumas runs a popular podcast called EOFire (Entrepreneur On Fire) where he has interviewed over 1,200 entrepreneurs as well as marketing leaders and experts. He uses his Snapchat account to offer more original content and opinions.

  47. @schmittastic Amy Schmittauer works as a business and content marketing coach. She offers recommendations about how to leverage all types of social media marketing channels to enhance your brand and business.

  48. @thecarlosgil Carlos Gil writes content daily and shares his knowledge and experience with operating social media for a retail chain. He covers a wide range of topics outside of just Snapchat marketing strategies.

  49. @thesarahmoore As the head of a social media agency, Sarah N. Moore has excellent insights how to make the most out of Snapchat. She uses her own account as a living example of how to maximize what this platform can do.

  50. @gerardadams Gerard Adams sold EliteDaily.com for $50 million. Now he teaches other entrepreneurs to follow his path including on Snapchat. He says that snapchatters should understand their audiences, embrace the time limit and show their personality.

Image: Victor Fraile

Josh Steimle is the author of Chief Marketing Officers at Work and the CEO of MWI, a digital marketing agency with offices in the US and Asia, and despite being over 40 can still do a kickflip on a skateboard.

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Advertisement ruled against for showing a ‘negative stereotype of husbands’

The dumb, lazy husband figure has long been a fixture of both pop culture think Homer Simpson and Phil Dunphy of Modern Family and advertising.But not anymore.

Australia’s Advertising Standards Board (ABS) has ruled against an advertisement from a pest control company, saying it “features a negative stereotype of husbands,” according to a recent determination.

The radio ad by Allpest, shows a woman calling the company and asking what kind of pests they get rid of, including the line “what about my husband?”

Acting on a single complaint that the ad was a case of gender discrimination, the majority of the board “felt that community standards in this area have changed, and that this style of humour was no longer acceptable.”

According to Mumbrella, the Board has previously cleared complaints about how men are portrayed in ads. Now its determination could change how advertisers script men.

The news follows a previous ABS decision, made last year, to ban an ad for dating website Ashley Madison.

The Ashley Madison ad, which has men saying they’re “looking for someone else other my wife” was ruled to have “discriminated against wives.”

“The majority of the Board however considered that the emphasis on the term ‘wife’ gave a strong message that ‘wives’ are inadequate or somehow lacking and that this suggestion is degrading to wives and does amount to material that demeans or makes people think less of wives,” the determination stated.

On the Allpest hoo-ha, the Board wrote: “Consistent with the previous[Ashley Madison] determination the Board considered that this statement singles out husbands as a group ofpeople and implies that they are pests and need to be gotten rid of.”

The decision was met with disappointment from Allpest, who maintain the ad, which is no longer on air was “tongue in cheek” and that it continues to receive praise from the public, including an industry award in 2015.

The report stated a minority of the Board said the ad “was consistent with acceptable family banter” and it “did not suggest that the woman’s joke should be taken seriously, and that there was no malice or suggestion that she wished to hurt her husband.”

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How Many Calories Does Having Sex Really Burn?

No matter what you are doing, you are always exercising and burning off calories. Did you know you that 10 minutes of laughing burns off about 50 calories? Even brushing your teeth for two minutes burns5.7 calories.

Sex, the most enjoyable type of exercise, also burns off a handful of calories, but its difficult to say what a good average is. Some say its about 69 calories, whereas others claim sexercise can burn over 200.

Buried in a study about obesity in the New England Journal of Medicine is a small reference to this, which notes that a man in his mid-to-early 30s engaging in the average length of sexual activity thats six minutes would burn off just 21 measly calories. This is based on a rough estimate of a persons rate of energy conversion (metabolism) during sex an educated guess, really.

Clearly, its complicated. It depends on a huge range of factors, including but not limited to whether you are male or female, who youre engaging in a frivolous frisk with, how long the action lasts, how vigorous it is, your relative cardiovascular health, muscle mass and, of course, what position(s) you are taking.

So what sexual activity burns off the most calories? Lets see what science has to say about it.

Calorie Counting

Physical activity, which obviously includes sex, makes up just 10 to 30 percent of your energy usage. The more muscles you have, the more energy they require to be used, and the more you need to respire, the more energy youll use up.

So if you have particularly spirited sex for longer, and youre particularly muscly already, youll burn up more calories. Thats the basic science of any form of exercise.

Additionally, prolonging foreplay, maybe throwing in a massage or two or a spontaneous dance show if youre into that kind of thing will certainly burn up more calories than just careening straight into coitus. There is one other thing thats worth considering, though: orgasms.

Orgasms do make a difference, but it is not clear by how much. Mariyana M/Shutterstock

Biological Fireworks

Orgasms require a fair bit of energy to take place, and were not just talking about the stimulation required to initiate them. Clearly, though, the longer it takes to bring someone to orgasm using a variety of somewhat repetitive actions, the more calories the stimulator will burn but what about the lucky orgasming person themselves?

Orgasms involve a rush of hormones, a spike in blood flow, the generation and the ejaculation of a variety of sexual fluids, all of which expend energy. On average, the process of attaining an orgasm can burn off between 60 to 100 calories, according to one source. Another claims just 3 calories are used.

In any case, most men post-orgasm have a rest or refractory period of time wherein they cannot achieve another until their wilted soldier has recovered. On average, this lasts 30 minutes. Certain women can have orgasms almost indefinitely during the same time period so in terms of calories burned through orgasms during an amorous session, they definitely win this round.

Awkward Position

The science of sex is decidedly complicated. SOMKKU/Shutterstock

The more positions you attempt during sex, the more calories youll burn, but for simplicitys sake, lets assume the same position is held throughout. So what position flames away the most calories doggy style, cowgirl, classic missionary or something risky sounding called the passion propeller?

As it turns out, there arent too many studies on the subject. Arming a passionate couple with high-tech cardiovascular monitoring equipment is difficult for a fair few reasons, so most publications have taken to giving rough estimates that, at a glance, appear to vary wildly.

A company named UK Medix, an online pharmacy, has for some reason designed a Sex Calculator. This digital curiosity claims to work out how many calories a bit of bed-based bouncing burns off, depending on position, your weight, and whether the participant in question is male or female.

It doesnt appear particularly precise when asked about weight, one option is curves in all the right places, which appears to roughly translate as average weight. For the duration dropdown box, it ranges from slow and tender to fast and furious. It is unlikely to be particularly scientific.

However, another online calculator by another UK pharmacy, Superdrug, seems ludicrously comprehensive by comparison. It allows you to choose the gender of not just yourself, but your partner. Users can also numerically enter their specific weights, along with the duration of their passionate foray in minutes, from zero to 120.

Keeping to a moderate intensity, assuming sex lasts for 15 minutes, and using the average weight of 89 kilograms (196 pounds) for US men and 75 kilograms (166 pounds) for US women, the results are perhaps unsurprising.

For a man, standing-based sex burns the most calories (80), followed by doggy style (76), missionary (72), spooning (67), and finally, cowgirl (25). For a woman, cowgirl uses the most (67 calories), followed by doggy (54), standing (53), spooning (48), then missionary (24).

Roughly speaking, the most submissive positions burn up the least for both sexes. From a practical perspective, this makes some sort of sense, although individual experiences may vary, of course.

Not an Exact Science

According to the calculator, an average length foreplay and sex session between a male and female involving three or four different positions burns off this many calories. Superdrug/Online Doctor

In what is a frankly ludicrous scenario, moderate intensity missionary for a wince-inducing two hours would burn up 570 calories for the man according to Superdrug’s calculations, whereas the equivalent cowgirl would burn up 537 for a woman. The lower calorie counts for women are primarily linked to their lower average masses, and as aforementioned, it takes less effort to move less mass.

That missionary marathon, by the way, is roughly equal to playing tennis for 46 minutes, swimming for 74 minutes, or walking for 9.3 kilometers (5.8 miles). The latter example is the equivalent of running for about 7.7 kilometers (4.8 miles) at a moderate pace, doing yoga for 143 minutes, or dancing for 95 minutes. So, theoretically, sex could be a viable form of exercise like more conventional forms.

If youre curious, a man performing oral sex on a woman uses 40 calories, whereas a woman doing the same to a man uses 34. If youd like to see the results for same-sex couples, or to work out how much energy the wheelbarrow position would consume, please dive into the mathematical model here.

This surprisingly comprehensive calculator doesnt go into much detail regarding its methodology, but the designers, Fractl, seem to be a well-respected content agency that focuses on data presentation.

They reference various scientific concepts and papers, but they seem to get their basic calorific information from a somewhat tongue-in-cheek book called Position of the Day Playbook, which they state contains no references to any kind of scientific methodology. Perhaps there were some Fitbits involved.

Either way, as is abundantly clear by this point, this is not an exact science.

Whatever Floats Your Boat

Although there are plenty of minor disagreements, its almost certain that the most vigorous, active positions burn up the most calories, and men burn up slightly more than women on average because they have highermasses. Weigh more, and youll burn up more.

At present, though, it appears most of the calorie counts given are educated guesses put through vaguely scientific filters. For any weight-watchers out there, take a stand if youre male, and do the cowgirl if youre female but wed suggest that if youre having sex mainly to burn of calories, your priorities are decidedly unusual.

Different strokes for different folks. David Tadevosian/Shutterstock

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10 Things To Remember When It Feels Like Your Blog Won’t Get Off The Ground

That’s the dream, right?To live the laptop lifestyle and publish words that are read and shared by adoring fans.With all the hoopla surrounding building a five and six-figure blog, you’d think it would be a walk in the park. But that’s hardly the case.

The failure rate of blogs and online businesses is exceptionally high today. A new blog is created everyhalf second.The web is littered with abandoned blogs and websites, and with them, lost dreams and aspirations.

So, how do you start to turn the wheels of motion and build a successful blog?

Building a successful blog and online business is more about mindset than anything else. You can have the best strategies at hand, but you can still fail if you have the wrong mindset. Here are the things successful bloggers want you to know:

1. Successful bloggers believe in charting their own paths, rather than blindly following “expert” advice.

Everyone’s blog has a different trajectory. Your blog is very much dependent on your vision and goals for your business.

Maybe you want to work with brands. Maybe you want to manage content marketing for companies. Maybe you want to build credibility and go on to establish a consulting business.There isn’t one right answer, and no two bloggers’ goals and visions are the same.

Successful bloggers study the work of their mentors. They take what they need, and chart their own strategy and direction based on that vision.


2. Successful bloggers believe in opportunity, not competition.

Blogger and entrepreneurial envy is ruthless. It sneaks up on you when you least expect it.

More subscribers, more followers, more engagement, more money:It’s easy to get sucked into the cycle of envy.But successful bloggers view competition as opportunity.

They cheer their peers, as well as promote and share their work. They believe that the more they give back, the more they get. They build relationships and look for ways to collaborate and form partnerships.


3. Successful bloggers believe in habits, not motivation.

Successful bloggers know that motivation is unreliable. Even the best of us have uninspiring days.

The only way around it?Habits.

Successful bloggers create rituals and habits that become part of their daily routines. They don’t bet on motivation to make progress.


4. Successful bloggers believe in connecting, rather than selling with email marketing.

They take email marketing seriously, but they alsowork on connecting and building trust. They provide value and helptheir community, rather than send self-serving emails.

They treat every subscriber as an individual, rather than a digit on their email list.


5. Successful bloggers believe blogging in and of itself is not the end game.

Successful bloggers look beyond ads and sponsored posts.They position their blogs as online resumes, and they start off by showcasing their skills with regard to freelance writing, graphic design or web development.

They use their blogs as brand assets, in order to get clients and new projects.


6. Successful bloggers believe in solving problems.

Even when they write about topics they are passionate about and enjoy, they are looking to solve problems.Successful bloggers know that the more they “give back” to their target audience, the more they get in return.


7. Successful bloggers believe in building 100 true email fans.

They don’t obsess over follower counts or the latest social media algorithm changes. They haven’t built their following on “rented grounds” such as Facebook or Instagram.

Social media is an important part of blogging strategy, but successful bloggers would rather build 100 true fans than 10,000 passive followers on a social media network.


8. Successful bloggers believe in investing in themselves.

They don’t have an “I’ll see how it goes” mentality. They know they have to invest in themselves first if they want other people to investtoo.

They take great pride in their blogs, and do everything they can to provide their readers with goodbrand experiences.


9. Successful bloggers believe in going “small.”

They niche down their topic until it scares them. But they march on anyway because they know they won’t please anyone by trying to please everyone. They find gaps in the marketplace and stand out.

They know their products, lead magnets and services aren’t for everyone. So, they don’t panic when people choose to turn away because they’re not the right fit.


10. Successful bloggers believe in selling and keeping promises.

Successful bloggers know that beyond the huge launches, shiny videos and beautifully designed ebooks and websites, they need to sell and keep promises.That is their main focus.

Here’s one of my favorite quotes from Bernadette Jiwa, author of “The Story Of Telling:”

As marketers, we often get bogged down in the features and benefits of what it is we have to offer. We get stuck at the ‘telling people what it does’ part. But here’s the thing: Deep down, most people don’t care about what the features enable them to do.

Because people don’t want to ‘do.’ They want to ‘be.’ They want to be less busy and more productive, less alone and more connected, less fearful and more safe.People don’t buy features; they buy promises.

It’s time to make these beliefs your mantras.Align yourself with them when you have to make decisions.But most importantly, start to implement them on a day-to-day basis. Knowledge isn’t power until it’s applied.


Meera is ablogging and digital marketingstrategist who helps solo-preneurs and bloggers find focus, build authority and stand out online.Sign up for her free course. It shows you how to get started with email marketingfrom scratch.

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