Return on Content: A Review of How Spending Patterns on Content Marketing Are Changing – Business 2 Community


Business 2 Community

Return on Content: A Review of How Spending Patterns on Content Marketing Are Changing
Business 2 Community
Because of the way results lag investment, content marketers sometimes have a problem calculating the ROI of the content. (Call it ROC: Return on Content.) But help is at hand, because the CMI (Content Marketing Institute) has just completed its annual

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Man allegedly lured Navajo girl in to van to sexually assault her but left her to die

Affidavit says he removed her clothes, preparing to sexually assault her, then hit her twice in the head with a crowbar because she begged to be taken home

A man who allegedly lured an 11-year-old girl and her brother, nine, into his van, attempted to sexually assault her, and left her to die in the New Mexico desert has appeared in court on Wednesday charged with her kidnapping and murder.

Tom Begaye, a 27-year-old Navajo man from Waterflow, New Mexico, is accused of luring Ashlynne Mike into his van with promises of watching the movie Zootopia.

The siblings were abducted after being dropped off at a bus stop after school, about a quarter-mile from their home Monday afternoon. The brother and another boy their cousin said no to the movie offer, but Ashlynne was lured into the van.

The girls brother who, according to a federal affidavit released on Wednesday, also jumped into the van hoping to protect her, was later discovered walking down a desert highway where he had been left by the kidnapper. His sisters body wasnt found until the next day, her head bloodied and bashed with a crowbar.

According to the affidavit, Begaye told investigators he removed the girls clothing, preparing to sexually assault her, and that he hit her twice in the head with a crowbar because she was crying and begging to be taken home.

He also said that the girl was still moving when he left her for dead in the desert. US magistrate judge B Paul Briones told Begaye he could face life in prison if convicted of the murder charge. As he was taken away in an SUV after the hearing, people outside the courthouse yelled bastard and go to hell.

Rickie Nez, a cousin of the victim who was in court to see her alleged killer arraigned on Wednesday morning, told the Guardian: Its horrible. We are a peaceful people; we care about one another. But now [one of] our own people has allegedly committed this thing, and its horrible. [Now] we have to start going to our schools and teach children to stop speaking to strangers.

The case has raised questions about the capacity of authorities to respond to abductions in remote areas of the Navajo Nation. Nez said that while the pairs disappearance was reported by their father to the Navajo police just before 7pm, it took until 2.30am for the FBI to authorize an amber alert, a delay that Nez said would not have happened if the abduction had taken place in Albuquerque or Farmington.

In the meantime, community members who heard about the abduction via radio and social media congregated to join in the search Monday around 9pm and again Tuesday morning, said Graham Binaal, a Shiprock resident who joined the effort. Once someone put it out there that there was this missing child, then the word just spread from there, he said. About 100 people from the community turned out to help look for her.

Ashlynne
Ashlynne Mike. Photograph: AP

It wasnt clear why it took hours for authorities to get word out about the abduction, and FBI special agent in charge Terry Wade declined to answer related questions during a news conference.

A tribal official, public safety director Jesse Delmar, said Tuesday that every protocol was followed in the New Mexico state polices issuance of the amber alert. However, tribal president Russell Begaye no relation to the defendant said in the same statement that the tribe needs to implement an effective response system in which modern technology is utilized more effectively.

Tips flooded in from across the reservation that spans parts of New Mexico, Arizona and Utah. Authorities said the kidnapper was driving a maroon van with a luggage rack but no hubcaps.

In court, Begaye shuffled with shackles on. He remained quiet as the victims relatives and other community members watched the reading of the murder and kidnapping charges.

Shawn Mike, Ashlynnes cousin and the father of the boy who stayed behind, said he didnt believe the family knew Begaye. The brother called him a stranger. Waterflow is a community of about 1,600 people, just a few miles west of the girls home in Fruitland.

On Tuesday, hundreds of residents packed the Navajo Nations San Juan chapter house in Shiprock, to remember. Ashlynnes father sat silently in the front as the girls principal remembered her as a kind child who was a part of the school band, and local leaders offered condolences. Ashlynne was fifth-grader at Ojo Amarillo elementary school in Fruitland. She played xylophone and had a performance just last week.

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Are recreational marijuana companies' social media posts compliant with regulations? – EurekAlert (press release)


Channel NewsAsia

Are recreational marijuana companies' social media posts compliant with regulations?
EurekAlert (press release)
Bottom Line: Recreational marijuana use was legalized in the state of Washington in 2012 and there are regulations about posting product promotion messages on social media, while direct advertising of marijuana on social media remains illegal.
Social media posts by marijuana companies may have teen appealKFGO News

all 5 news articles »

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Teenager dumped unconscious in wheelie bin – BBC News

Image copyright Darren Gorman/Facebook
Image caption Chris Gorman was found dumped in a wheelie bin and taken to hospital

The brother of a teenager left unconscious in a wheelie bin after a night out has posted pictures on social media in a bid to raise awareness about the dangers of drugs.

Darren Gorman said his younger brother Chris had his drink spiked while out with friends at a party in Cumbernauld on Friday night.

He was discovered by police dumped in a bin and taken to hospital.

Doctors said if he had been left 30 minutes longer he could have died.

The 17-year-old had been drinking with friends at a party in the North Lanarkshire town prior to the incident.

In a Facebook post his older brother wrote: “Got a phone call in the early hours of the morning this morning as my 17 year old brother Chris Gorman had been left in a wheelie bin in the middle of Cumbernauld by his “friends” he had his drink spiked and when we arrived the ambulance was already with him and his eyes were rolling while he’s foaming from the mouth.”

‘Harsh lesson’

Darren Gorman told the Daily Record newspaper that police found the teenager and called an ambulance. He was taken to Monklands Hospital.

Mr Gorman said the family were disgusted to later see that a picture of his brother in the wheelie bin had been shared in online group chats.

However, they then took the decision to post the image on social media to shame his so-called friends and warn others about ending up in a similar state.

Mr Gorman’s Facebook post added: “Scary reality to be told that if he had been left half a hour longer chances are he wouldn’t be here now.

“I apologise for the pictures but if this raises a little awareness and stops someone else ending up in the same state it’s worth it, he’s had a harsh lesson as to who his real friends are and those who would rather get a laugh out of the situation and spread the image of him in a wheelie bin through group chats.”

Mr Gorman’s post has been shared more than 2,000 times.

Chris told the Daily Record: “The only thing I remember is waking up in the hospital.

“I feel terrible. I can’t drink water and eat properly. But I’ve had messages from people all over the place, not just friends, asking if I’m OK.”

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Our Favorite Classic Children’s Books Are Super Problematic

Remember that mourning process nearly everyone in America went through last year, when the publication of Harper Lee’s Go Set a Watchman revealed a darker, more bigoted side to the Atticus Finch who’d stood for half a century as the principled hero of To Kill a Mockingbird?

I’m sorry to bring it up; I know the wound is still rather fresh. But you’re likely to undergo this sort of grief at some point in your reading career anyway. It was just that, thanks to the longtime popularity of Atticus and the stunning recharacterization in Lee’s newly published book, this might just be the only instance we all went through it at exactly the same time.

Take, for example, Laura Ingalls Wilder’s series Little House on the Prairie. If you loved these books growing up, chances are you’re in for a quietly rude awakening one day, as Laura June wrote at The Awl in 2014.

Perhaps it’s because we live in a time when, thanks in part to social media, protests of racial oppression and microaggressions have become pervasive and ongoing. A time when we’re all learning to consider our prejudices and our careless words. Perhaps it’s just because many of us read long-established children’s classics when we were too young to register that there was anything offensive about them.

But when you pick up a once-beloved childhood classic to read to your own little ones (or, what the hey, just because you’re feeling nostalgic), often you’ll find a less pure and admirable little world than the one you remembered.

Like many little girls who loved Ingalls Wilder, I read the books as empowering tales of a bold, determined girl who refused to be constrained by convention. Tomboy Laura, to a ’90s child, seemed confident, smart, and a worthy role model, with her tousled hair and muddy skirts.

The rich detail about the Ingalls family’s ways of survival in the late 1800s — the intricacies of cabin-building and head-cheese-making, maple-candy-making and farming — fed into a child’s romanticized idea of what living off the land would be. (Hint: I thought it would be fun.) In large part, I loved the books for the same reason I loved My Side of the Mountain and The Swiss Family Robinson; the actual modern conveniences that surrounded me seemed dull compared to the imagined thrill of sleeping in a hollowed-out tree with a lamp made out of fat in a turtle shell.

The longer a book is read and treasured past its publication date, the more likely it is to outlast its cultural context and outstay its welcome.

Such romantic visions of life as it once was, especially as articulated by white people, tend to have some problems. Think of the morally questionable popularity of plantation weddings and antebellum style, which harken back to a society in which wealthy whites lived a life of luxury supported by the backbreaking enforced labor of enslaved black workers. Those Southern-rose visions can be edited to remove the slavery that made it all possible, but the existence of that nostalgia rests on the existence of the atrocity.

The pioneers, too, are a romantic vision. The triumph of the human will over innumerable perils, stalwart pursuit of westward progress. Except, of course, that this romantic vision also rests on the back of something far less pretty: the systemic enforced migration and genocide of American Indian peoples who lived all over the continent.

As Pa, Ma, Mary and Laura struggled to survive in the face of relatively unbroken wilderness, pressing deeper and deeper into uncharted territory every few years, they were part of a movement that was displacing the people who lived there. Ma’s hatred toward the Native Americans they encounter is more shocking to read as an adult, but Pa’s forbearance toward them, his explanations to Laura of their culture and humanity, ring slightly false coming from someone participating in their displacement. (The Ingalls family actually homesteaded on the Osage Indian reservation in Kansas, though they did eventually leave when requested by the government; their time in Kansas formed the basis for Little House on the Prairie.)

The overall picture the books paint of the American Indian people isn’t overtly hateful, but of its time: distorted, stereotyped, and placed through a lens of white people’s best interests and wants. Given the seeming moral balance provided by fearful Ma and magnanimous Pa in the books, it’s strange to reread the books as an adult and suddenly see that this balance is all out of whack. The simple tales of a little pioneer girl running free through the big woods don’t look innocent anymore, and it’s more disturbing to realize that it’s so insidious, there was a time that it did seem innocent and fairly drawn.

All those books I couldn’t wait to share with my own (hypothetical) daughter one day, starting with Little House on the Prairie, seem suspect now, like time bombs that have yet to go off. Is Anne of Green Gables riddled with hate? What about Little Women? Even looking at these books no longer appeals in the same pure way — and I definitely don’t think I’ll casually pluck Little House off the shelf to read aloud to my own little ones.

Maybe Laura Ingalls Wilder and her beloved children’s books won’t stay on the classics shelves forever, but it’s the fact that they were there at all that allowed readers like myself this painful revelation. The longer a book is read and treasured past its publication date, the more likely it is to outlast its cultural context and outstay its welcome. The Little House books bring a childhood fantasy to life so vividly that they’re still around, today, for us to realize how troubling that fantasy really is. That may not be the birthday present Laura would want, but it’s something.

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Meliá Hotels' social media director: We work with approx. “1000 influencers” – Econsultancy (blog)


Econsultancy (blog)

Meliá Hotels' social media director: We work with approx. “1000 influencers”
Econsultancy (blog)
Social media is also part of the digitisation process that Meliá has been immersed in for the past ten years. According to Garcia-Solimei, the company is now at the stage where 60% of its global revenues are digital, proving the value of investment in

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