Claims of social media 'addiction' are full of bad science — its real impact might be more positive than you think – Business Insider


Business Insider

Claims of social media 'addiction' are full of bad science — its real impact might be more positive than you think
Business Insider
A few experts were emphatic that social media addiction is real and should be added to the DSM IV, long considered the diagnostic bible for psychologists. Others hedged their bets and said more studies were needed. But the conclusion I gathered was the

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Hootsuite nabs $50M in growth capital for its social media management platform, passes 16M customers – TechCrunch


TechCrunch

Hootsuite nabs $50M in growth capital for its social media management platform, passes 16M customers
TechCrunch
Over the last several years, social media has become a critical and central way for businesses to communicate, and market to, their customers. Now, one of the startups that helped spearhead this trend has raised a round of growth funding to expand its

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More than Luck of the Irish: What Guinness Can Show Us About the Power of Content Marketing – The Content Standard by Skyword


The Content Standard by Skyword

More than Luck of the Irish: What Guinness Can Show Us About the Power of Content Marketing
The Content Standard by Skyword
If you plan to sip a Guinness on St. Patrick's Day, you have content marketing to thank. The iconic black beer from Ireland is popular throughout the world because of a lucky stroke of genius—an idea that foreshadowed the rise of branded content. In

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