A fatal helicopter crash exposes the complexities—and risks—of influencer marketing – Popular Science


Popular Science

A fatal helicopter crash exposes the complexities—and risks—of influencer marketing
Popular Science
Social media influencers still have the sheen of the hot new thing, but the wild-west landscape they have inhabited is fading fast, courtesy of those pesky FTC rules. The agency establishes standards for transparency in influencer marketing, just as it

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