As Gen Z Reshapes the Social Media Landscape, Marketers Need to Be Open to Change – Adweek


Adweek

As Gen Z Reshapes the Social Media Landscape, Marketers Need to Be Open to Change
Adweek
“Gen Zers' migration away from social media is part of a larger trend,” Dara Treseder, CMO for GE Business Innovations, explains. “Their 'digitally native' status transcends selfies and Snapchat; it also means that they've grown up witnessing the

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