Hootsuite CMO Penny Wilson predicts social media marketing will become more 'consumer oriented' – Download.com (blog)


Download.com (blog)

Hootsuite CMO Penny Wilson predicts social media marketing will become more 'consumer oriented'
Download.com (blog)
Hootsuite (Windows, Android, iOS) CMO Penny Wilson is convinced that in order for social media marketing campaigns to succeed in the future, brands must shift from a "broader brand-led customer experience" to a "more customer-led customer experience.".

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