Social Media Marketing and Advertising Update: The Rising Star of the 'Micro Influencer' – Lexology

Social Media Marketing and Advertising Update: The Rising Star of the 'Micro Influencer'
Lexology
Businesses are increasingly questioning the value of “celebrity” social media influencers and appear to be favouring partnerships with “micro influencers” as a more cost effective marketing strategy. A “micro influencer” is a social media user with

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