Facebook wants you to film birthday messages for friends

One day all human interaction will go through the social network until then, heres another way to spam your loved ones with greetings

Happy Birthday! We hope you like the present we got you: yet another awful way for your friends to insincerely spam you through social media on this, your special day.

Not content with already devaluing the phrase through automatic SMS prompts that let a friend post Happy Birthday! simply by sending a single-character reply, Facebook now wants you to record videos of yourself half-heartedly sending birthday wishes.

The new feature, dubbed birthday cam, is launching first on iOS. It kicks in as youre about to post on a friends wall on their birthday, and puts a small banner below the text entry box suggesting instead that you record a birthday video.

The videos, which can be up to 15 seconds long and adorned with special birthday frames, then get posted on the recipients wall. Surprisingly, Facebook doesnt do anything interesting with the videos theres no friendship day-style montage, or anything. The videos are just dumped on the recipients feed one at a time, to be watched (or ignored) individually.

Birthday cam might make birthdays on social media fun again. Or it might be the latest volley in Facebooks ongoing effort to devalue the entirety of human interaction rendering us all little more than like-clicking index fingers hooked up to eyeballs for reading adverts. Who knows? Anyway, happy birthday!

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