Leading E-commerce Website Design Trends in 2018

The designs in e-commerce arena are changing fast. Every website wishes to offer its users outstanding shopping experience. Online shopping has become a preference for many shoppers across the globe. And website owners want to keep the visitors for longer on their sites. Here, the website design is bridging the gap that plays notable role in holding users’ interest on e-commerce websites. Designs keep on changing year after year. Here is the overview of the essential website design components to remain prominent throughout this year.

Material Design

Material design is one of the most popular designing trends that is more of minimal design aesthetics. The designing is done with a touch of micro-interactions including subtle animations. All these elements pave the way for a user-friendly browsing experience. Every single website is giving more and more attention to user-centric elements to add more to the conversions. Material designs create a sense of depth and let the user view the icons in a more specified manner. This design has a lot in common with flat design. But, the point of difference lies in depth and shadow that are the integral parts of a material design.

Card-like Layouts

Card-like layouts have been making their arrival count in the website design trends that is here to stay for longer. A lot of website owners including some social media giants have included the elements. They are playing a safe bet to offer an extended user experience to the visitors browsing their websites. Card designs are perfect for having short pieces of texts, images as well as a few buttons. This offers slight product information and ensures the info is delivered within seconds.


Responsiveness is the need of the hour if you are concerned with the conversions of your website. Including the responsive technique ensures that your website is easily accessible through any device. People have started to use their smartphones for everything. This means that the need for mobile compatible websites is going higher. Responsive websites scale on a variety of platforms. This ensures that a site will be visited by more clients as it is easy to access on the phones too. To ensure the responsiveness of the websites, there is many responsive web design testing tool that can be used.

CTA (Call To Action Buttons)

The ongoing web trends also include ghost buttons with a thin outline and CTA text within the frame. These buttons are designed having a strong contrast with the background color. This makes clients to pay it more attention. CTA (Call To Action) is also made with attractive taglines again for the same reason. So it could draw the attention of the clients. These buttons are trendy and thus, will go exceptionally well for the website in the current year. Soothing colors are a great idea to use on these buttons as it will please users’ eyes. Your CTA must prompt users with words like “Buy Now,” “Download Free,” “Click Here,” Add to Cart, etc.

Rich Motion Animation

Animation makes websites engaging enough for the users. Injecting such a design speaks volume about the product that has been showcased. It enriches the shopping experience of the users on the website and makes it enjoyable and playable. Designs like icon rotation and loading bars make the website interactive for the users. It sometimes also lets your users feel that they get a realistic experience on your website. Rich motion animation thus leaves customers with a memorable experience.

Long scroll

The long scroll has already arrived in the web design trends. Yet, extensive usages of smartphones have given a push to this technique. Clicking on mobile devices may seem an issue for some. But, scrolling is habitual, and users have no concern for the same. Long scrolling is a perfect take for websites that use storytelling. It takes the users throughout the site for providing an upgraded interaction. Long scrolling can be added with engaging images between to keep users’ interest alive.

Hover Effects

Hover effects help users get immediate information on a certain element. Hovering the mouse over a hover image shows related content about the element and tells users about the effect of the same. Such a design is getting extremely important for e-commerce websites. They provide the essential info to the users without actually clicking on the element. Including the hover effect makes it easy for the users to know the specifications of a certain product immediately. Thereby saving their time by letting them click their required products. Because of their effectiveness, hover images have been included in the list of e-commerce design trends.

Hero images

Vision forms the strongest human sense. Thus, hero images on the websites compel users to spend a few more minutes on any website. Evolved as a compelling element, hero images have proved their efficiency in retaining the users on websites. Hero images followed by a card-based arrangement are gaining more attention as a website design trend. It has got all the required elements that are users’ interaction much more interactive.


Today pop-ups are playing a great role in engaging the users of e-commerce websites. Being a graphical display area on the websites, pop-ups’ appearance and theme are generally configured by the admin. Pop-ups have been seen as a disruption in the users’ browsing experience. But, effective use can still get users’ attention. The blend of some exceptional marketing techniques with the right timed pop-ups can help in generating the lead for business.

White Space

White space is the breathable space on your site. It gives enough room for the content and other such elements to shine perfectly well on the website. White space makes it easy for the users to navigate the website. White space is also referred to as the negative space. Website owners have the option of including any color other than white. Even though it is called white space. White space helps in organizing the products as well as the entire layout.


Although there are many website design elements, only the exceptional ones are in demand. So, we have tried our best to mention only the exceptional web design elements in this post. Websites must have the elements that suit their layout. But, including any one of the elements above will take websites’ design to a new level. Websites are all about getting more conversions and providing an exceptional browsing experience to the users. The inclusion of all these points will ensure that your websites suit your clients’ requirements. Furthermore, provide them with a refined user experience. Try including more and more of those elements that could engage your users. If the users get an outstanding experience, they are sure to visit your website again.

BIO: Tom Hardy has gained much experience while working as a web developer at Sparx IT Solutions. From time to time, he loves to share his experience and findings with a broader audience.

Photo credit: Unsplash

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