Louis Vuitton’s newest fashion model is a character from Final Fantasy
French fashion house Louis Vuitton has recruited a new model to feature in its spring/summer 2016 campaign, but it’s not someone you’ll recognize from the usual fashion magazines or even from Hollywood.
The character Lightning from the Final Fantasy series stars in new images and a video shared by Louis Vuitton’s creative director Nicolas Ghesquiere on Instagram. In the caption, Ghesquiere introduces the video with the description “reality and fantasy become one” and describes Lightning as “a genuine heroine.”
The campaign isn’t just Louis Vuitton shoving the character into its outfits either. Video game developer Square Enix‘s Visual Works studio and Square Enix character designer Tetsuya Nomura worked on the imagery for the campaign. As IGN points out, the clothes worn by Lightning featured in Louis Vuitton’s spring/summer 2016 show at Paris Fashion Week this fall. The first model even bears a resemblance to the video game character.
Gamers might not be used to seeing Lightning wield a purse instead of her gunblades, but the images are stunning and we have no doubt Lightning is still prepared to handle anything in her high-fashion wardrobe. While fan reaction on social media was mixed, overall many seem pleased with the campaign.
It’s true those outside the video game world might find themselves asking “Who is this?” when looking at the images. But this is not the first time characters fromFinal Fantasyhave collided with fashion:Final Fantasy XIII-2charactersmodeledItalian fashion house Pradas collection in 2012 and Square Enix previouslycollaboratingwith Japanese brand ROEN.
With the campaign gaining attention in both the entertainment and fashion press, however, Lightning and the broader idea of combining video games and fashion are being introduced to a whole new audience.