Taylor Swift announces new album, ‘Reputation’

Gird your loins. A new era of Taylor Swift is coming.

Following clues that a new music project was imminent, Swift posted to Instagram on Wednesday, saying her single will drop on Thursday. Another post reveals the name of her new album—Reputation—and indicates its release date: Nov. 10.

A post shared by Taylor Swift (@taylorswift) on Aug 23, 2017 at 9:39am PDT

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A post shared by Taylor Swift (@taylorswift) on Aug 23, 2017 at 9:39am PDT

A third post shows the artwork for Reputation, a black-and-white photo of the singer with text overlays rehashing her name.

A post shared by Taylor Swift (@taylorswift) on Aug 23, 2017 at 9:39am PDT

A third snake video and a cryptic website were the latest clues in Swift’s mysterious social media saga—the culmination of which will be new music from the pop star.

Swift posted the third (and seemingly last) installment of the glitchy clips to Instagram Wednesday. Up to now, fans could only speculate that the slithering and scaly object in the first two clips was a snake, but the latest 10-second clip clearly shows the creature’s red eyes, face, and fangs.

A post shared by Taylor Swift (@taylorswift) on Aug 23, 2017 at 7:01am PDT

The first two snake clips appeared on Monday and Tuesday, respectively, ending Swift’s social media blackout that began Friday, Aug. 18 when she wiped the content on her accounts. The snake imagery seems to reference Swift’s drama with Kim Kardashian and Kanye West last year.

The album name Reputation indicates it will be Swift’s attempt at redeeming herself—or at least an exploration of her reputation and relationship with the media these past few years.

Meanwhile, Swift’s official website is still blank, but another, vague website hints at the name of her new single. The site—Timeless.com—simply says “coming soon,” and since “Timeless” has been registered as a song title under Swift’s name, it’s safe to assume it will appear on the album.

The new single will be Swift’s first solo song since 1989 came out in 2014.

Another title, “Had Nothing but A Time We Never Had,” has a page on Genius.com indicating that it’s an upcoming song title from the new album.

Whatever the clues, it’s clear the Reputation era is here and taking the internet by storm.

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