What Is Content Maturity Model and How to Get to the Next Level?

Creating content is essential for any business!

But where does your brand stand on the content maturity model? From blog posts to monetization, the content maturity model helps you identify where you stand and what you can do to continue rising to the top.

All types of companies have shifted a focus to content creation. Hoping to produce the next big thing, the ultimate goal is to generate more business. Unfortunately, many organizations do not know how to improve their marketing strategy. Following the content marketing maturity model helps you establish where your content stands. From there they can learn where they need to go.

The Content Maturity Model Provides

  • Insights on a company’s content marketing plan
  • Optimization strategy for better content

To capitalize on a content maturity model, you must first realize where you fall on the model. Then, you can figure out what must be done to improve. The model outlines stages of progress in content marketing. Through self-evaluation, the content maturity model provides insight into what practices should be used to evolve. Better understanding helps you create content with a longer lifespan.

Beginner Stage

  • Brand focused
  • Minimal content

In the beginner stage, companies need to identify what isn’t working. Material is often focused on the brand, and not distributed in many channels.

Many, if not most companies fall into the beginner category in the model. The error is in believing an occasional industry-related post is enough.

The fact is, sporadic content on your business blog isn’t enough for success. Content must be optimized specifically for your audience to reach its greatest potential. You must also consider the proper channels for the most powerful reach.

If your business is in the beginner stage, it’s time to evolve from being reactive to proactive. You may be currently struggling with a lack of process and taking actions on an ad-hoc basis. It’s time to move forward. Plan a strategy for improved content and let the experimentation begin.

If you’re lacking time to produce original content, start by curating others’ content. That will increase your brand awareness and help grow your social media audience. DreamGrow has put together a content curation kit to get you started.

Transitional Stage

  • SEO focused content
  • Establishing social media presence

In the transitional stage, a content maturity model the potential optimized content can provide. Stronger efforts to pursue content with meaning become a priority. Consider seeking an agency for creative copywriting services that focus on search engine optimization. Companies that wish to improve their SEO will see benefits in the following areas:

  • Brand awareness
  • Trusted relationship with customers
  • Lasting search results

In this stage, companies strive for more substance. Maximize that reach by making all content optimized for search engines. Begin the keyword selection process. Map those keywords and embed them in the website content. Awareness of the value of sharing content across many platforms is born. An occasional post on Facebook is not enough. It’s time to create a social media footprint that not only engages but also creates growth over time. By reposting relevant material, the brand can get the most out of existing content. Focus new content on meeting the consumer’s needs.

In the transitional phase, use the social media bomb as a guide. It will help you diversify your content strategy and make your content spread far and wide:

Good news, if you’re in the transitional stage, you’re already on the path to success. Experiment with strategies and establish processes. Identify roles for team members that allow them to reach their maximum potential. Start coordinating the most relevant channels and establish initial visibility across the web.

Innovative Stage

  • User focused content
  • Cutting-edge creations
  • Strong presence on social media

The brand has now learned not to let rigorous optimization define the materials created. Instead, they are experimenting. They leverage analytic information to determine what worked and what could be improved. They have a deep understanding of their audience. So, generate content more organically, and consumers feel the information speaks to them.

Evolve the content you create in this stage from the past two stages. Hybrid content re-affirms the brand’s voice while also creating value for its readers. Use video marketing to leverage emotion and create a sense of passion. Incorporate storytelling that provides entertainment, information and even empowerment. Once you’ve established your perfect customer and you’re on top of the content marketing trends, you can create truly innovative content.

If you’re still struggling to move from the transitional phase, analyze what kind of content is producing the best results. The innovative stage is all about establishing what outputs are delivering the best outcomes. At this stage, productivity should be at its peak, with the entire team engaged and on track for success.

In order to improvise you must learn the notes first. So for create innovative content, you need a standardised content marketing strategy that is aligned with your overall business goals. Here’s an example:

Your perfect content strategy starts with a marketing plan and ends with forecasting content behavior. That’s the process of innovation.

Expert Stage

  • Monetization
  • Massive brand awareness

At the end of every content marketing plan is monetization. Content must generate new business leads to be profitable. With monetization, content will now earn new revenue as well. Expert level is the most challenging stage to reach. Content should be working for you, allowing you to reap the benefits.

Here are a few tips to get to the expert stage. Start optimizing your content for leads and revenue, not only for brand awareness. Start a feedback loop to get valuable information straight from your target consumer. Create content for known success with a streamlined, optimized process built for results. Once you’ve made it, start scaling to new channels to continue the growing process.

During the Expert Stage, publish content on a wide variety of mediums. Become a leader in your industry with innovative content. Mitchell Levy has put together four stages to becoming a thought leader:

First, increase awareness to reach your target audience. Then engage with the audience through great content. Thirdly, create one-to-one relationships where you directly interact with individuals and help solve their problems. And as a result, you should get brand advocates who give you good reviews, endorsements, and referrals to others.

Continuous Growth

No matter your business’s current stage, never stop striving to be better. The content maturity model helps you understand next steps for maximum growth. Understand what has worked in the past, make sense of the present, and try to predict the future.

There is no point in creating content to create. Instead, goals must be drawn out and met. Every content marketing plan can benefit from content that provides engagement and monetization. Success comes in stages, and following this content maturity model can help you get there.

BIO Kristina Petrick is Content Strategist of Aumcore, a digital marketing agency based in New York. Aumcore specializes in helping startups and larger companies with search engine optimization, pay-per-click, social media, and various other marketing strategies.

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Photo Credit: Visual Hunt

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